Outcome Based Selling Course Built to Change How Your Team Sells
REVUP Achiever installs Customer Focused Selling® as a repeatable system, so results hold long after the classroom
revenueify starts with your data through the A.I.M. Assessment, teaches your team to lead with the customer's business objectives, then reinforces it across eleven live sessions and daily practice, so outcome based selling becomes how they sell every day.
What Outcome Based Selling Is
Outcome based selling is a sales approach where the seller leads with the customer's business objectives and the measurable results they want, instead of product features. The seller quantifies the value of solving the problem, ties the solution to the buyer's own goals, and stays engaged to make sure those outcomes are achieved. It replaces feature pitching and pressure tactics with a repeatable, customer focused system.
A product based pitch talks about what you sell. An outcome based conversation talks about what the customer is trying to achieve, then shows how your solution gets them there. That single shift is what makes it more persuasive and more profitable.
revenueify teaches outcome based selling through Customer Focused Selling®, a methodology proven over more than 30 years and customized to your industry, so your team practices it on real accounts, not hypothetical role plays.
Why Effort Is Not Turning Into Revenue
Your reps are working hard. The problem is not effort, it is the absence of a system. These are the five frictions outcome based selling is built to remove.
Reps Sell Features, Not Outcomes
Your team leads with the product and its specifications. Buyers cannot see themselves in the pitch, so strong opportunities stall in think-it-over and never reach a decision.
Every Rep Sells a Different Way
With no shared system, results swing from rep to rep and quarter to quarter. You cannot forecast what you cannot repeat, and coaching becomes guesswork.
Discounting Replaces Value
When the conversation never reaches business impact, price becomes the only lever left. Margin erodes on nearly every deal, and the discount becomes the expectation.
Training Fades After the Event
A one or two day workshop feels good, then nothing changes. Without reinforcement and practice on real accounts, the new skills are gone within weeks.
Turnover Resets Everyone
Good people leave, new hires start from zero, and the ramp begins again. With no repeatable playbook to onboard into, every departure costs you months.
If any of that sounds like your team, the fix is not another motivational event. It is a system your reps actually use, reinforced until it sticks.
What Makes This Different From Generic Sales Training
Most sales training is a binder and a good day in a hotel ballroom. These four differences are why outcome based selling with revenueify actually changes how your team sells.
01 Built for Your Industry
Every program is customized to your industry's language, buyers, and sales cycle, and delivered by associates who work in your vertical. Your team practices on the deals they actually run, not generic role plays.
02 Starts With Your Data
Every engagement opens with the A.I.M. Assessment. We analyze what is really happening in your pipeline and build the plan on evidence, not assumptions, then track measurable results from day one.
03 Built for Lifetime Value
Customer Focused Selling® is designed around the lifetime value of the relationship and the personal win for buyer and seller. The goal is sustainable revenue, not one-off closes or pressure tactics.
04 We Practice What We Teach
revenueify runs this methodology on its own revenue every day. If a framework does not work for us, we do not teach it, so every tool has already been tested in real selling.
The Heart of the Course: The OBJECTIVELens® Presentation
Outcome based selling comes to life in one place, the presentation. OBJECTIVELens® is revenueify's framework for showing buyers their own world back to them, built entirely around what they said matters. Built correctly, the presentation does most of the work for you.
1
Business Objectives
The specific goals the customer is trying to reach, in their own words and their own numbers. Not what you assume they want, what they told you matters.
2
Roadblocks
What stands between the customer and those objectives today, named plainly so the cost of inaction is clear before any solution is discussed.
3
Solution Vision
How your solution removes those roadblocks and moves the customer toward their objectives, framed as their outcome rather than your feature list.
4
Success Criteria
The measurable outcomes that will prove the solution worked, agreed on with the buyer before the proposal, so the deal is defined by results.
The core OBJECTIVELens® fits on a single view. Master these four elements and the rest of the course, discovery, opportunity planning, and objection handling, threads through them. Reps also learn to adapt the presentation to each stakeholder's Everything DiSC® style, so the same outcomes land with every decision maker.
The System Behind REVUP Achiever
Outcome based selling is not one trick. It is a stack of named frameworks that work together, each one earning its place because it moves a real part of the sale. Here is what your team learns and practices.
Customer Focused Selling®
The operating methodology underneath the whole course. Instead of random acts of selling, reps run one disciplined process from territory planning through customer lifetime value. Every other framework in the course is a component of it, which is why results become repeatable and coachable rather than dependent on a few naturals. It is the same methodology revenueify runs on its own revenue, proven across more than 30 years and customized to your industry.
F.I.N.D. Interview System®
The discovery engine. Reps learn a four-stage questioning structure, Facts, Important Business Objectives, Needs, and Dreams, that surfaces the business outcomes a buyer actually cares about. Strong discovery is what makes an outcome based presentation possible, because you cannot sell to objectives you never uncovered. This is where the shift from talking about product to talking about outcomes begins.
OBJECTIVELens®
The outcome presentation framework covered in depth above. Reps take what F.I.N.D.® surfaced and build a single-view picture of the customer's objectives, roadblocks, solution vision, and success criteria. It is the moment the buyer sees that the proposal is built around their world, not your catalog, and it is the highest-leverage skill in the program.
Everything DiSC® for Sales
The behavioral layer. Reps learn to read each buyer's communication style and adapt how they discover, present, and negotiate. The same outcome story lands differently with a driver than with an analyzer, and DiSC® is how reps make it land with each one. It also gives managers a shared language for coaching after the course ends.
12 Week Year®
The execution cadence that keeps the skills alive. Rather than annual goals that drift, reps run 12-week sprints with weekly accountability, so the new behaviors are practiced, measured, and reinforced until they become the default. This is a large part of why the training does not fade after the classroom.
Initial Benefit Statement (IBS®) and LAER
The prospecting and objection tools. The Initial Benefit Statement opens conversations around a business outcome rather than a product pitch, so more of the right meetings happen. LAER, Listen, Acknowledge, Explore, Respond, gives reps a calm, repeatable way to handle objections without discounting or pressure.
The Outcomes Teams See
Results across revenueify engagements, from teams that replaced random selling with a repeatable outcome based selling system. Measure your own baseline through the A.I.M. Assessment.
30+
years of proven methodology
50%
increase in average win rates
15-20%
increase in sales pipeline
98%
client retention across engagements
Figures reflect results across revenueify engagements.
How REVUP Achiever Runs
A course only changes behavior if it reaches the real deals. This is the arc, from baseline to certification, built so the skills are practiced on live opportunities the whole way through.
1
A.I.M. Assessment and Baseline
Before day one, we analyze your available data and set the measurable starting point, so progress is tracked against your own numbers, not a generic benchmark.
2
In-Person Foundation, 1.5 to 2 Days
The team learns the system together: Everything DiSC® for Sales, territory and ideal customer planning, prospecting, F.I.N.D.® discovery, and the OBJECTIVELens® presentation.
3
Eleven Live Reinforcement Sessions
Over the following weeks, reps apply one skill per session to live accounts and active opportunities, from pipeline development and pre-call planning through objection handling and gaining commitment.
4
Daily Practice in the REVUP Portal
Between sessions, async missions, playbooks, and AI-supported practice keep the skills sharp, so the learning compounds instead of fading.
5
REVUP Apex Capstone
Reps present real OBJECTIVELens® opportunities to their peers, earn REVUP Achiever certification, and leave with a system they will actually keep using.
What Is Included, and How You Can Run It
The methodology does not change with the format. Whether you run it in person, virtual, hybrid, or license it in-house, your team gets the same system and the same outcomes focus.
Every REVUP Achiever engagement includes
- Everything DiSC® for Sales profile for every participant
- The 12 Week Year® goal and execution system
- The REVUP Achiever Playbook
- In-person foundation training (1.5 to 2 days)
- Eleven live virtual reinforcement sessions
- REVUP Portal access, including AI-supported practice
- REVUP Achiever certification on completion
Choose the delivery format that fits your team
Self-Paced Online
The REVUP Portal foundation: modules, playbooks, and tools your reps work through on their own schedule.
In-Person Workshop
The facilitated foundation, run on-site with your team over 1.5 to 2 days.
Hybrid (Most Common)
Async foundation plus in-person or virtual reinforcement, the format most teams choose.
Virtual-Only
The full program delivered through live virtual sessions when in-person is not practical.
License Customer Focused Selling®
Train-the-trainer: license the content and certify your own leaders to deliver it in-house.
Practice Between Sessions With AI Coaching
Skill grows with reps, not just sessions. The revenueify AI Coaching Platform gives your team a place to practice every day, so the live sessions build on real work instead of starting cold.
Rehearse the real conversation
Reps practice F.I.N.D.® discovery and OBJECTIVELens® presentations on demand, on their own accounts, before the meeting that matters.
Fed by your own data
The platform draws on A.I.M. Assessment data and the CFS® standard, so the coaching reflects your pipeline, not a generic script.
Reinforced by human coaches
AI handles the daily reps; revenueify coaches handle the judgment. Together they keep the skills sharp long after the classroom.
Five Frictions. One System.
Feature pitching, inconsistent reps, discounting, training that fades, and turnover that resets everyone are not five separate problems. They are what happens without a shared system. Outcome based selling, installed as Customer Focused Selling® and reinforced until it sticks, is the one system that resolves all five, and keeps resolving them as your team changes.
Where This Fits in Your Sales System
Outcome based selling is the foundation revenueify builds everything on. Here is how the course connects to the rest of the system, so you can see the whole picture.
The wider Sales Training system
REVUP Achiever installs Customer Focused Selling®. Explore how the same methodology runs across every revenueify sales training program.
Explore Sales TrainingSharpen the conversation
Outcome based selling depends on how your team communicates. Sales communication training builds the trust and clarity every outcome conversation needs.
Explore Sales CommunicationWhen you need it run for you
If you would rather have the system installed and led rather than taught, outsourced sales management puts revenueify inside your team to run it.
Explore Outsourced Sales ManagementEvery Sales Training Program, One System Underneath
Outcome based selling runs through all of it. Here is where to go next, depending on what your team needs most right now.
The PhilosophyConsultative Selling TrainingThe mindset outcome based selling is built on: sell as a trusted advisor, not a vendor.See the programInside SalesInside Sales TrainingOutcome based selling adapted for remote-desk reps who build pipeline and close by phone and video.See the programFill the PipelineSales ProspectingOpen more of the right conversations with outcome-led prospecting and the Initial Benefit Statement.See the programTrust and ClaritySales Communication SkillsBuild the trust and communication habits every outcome conversation depends on.See the programWin the DealClosing the SaleTurn strong outcome presentations into commitment without discounting or pressure.See the programMade for YouCustomized Sales TrainingNot sure which program fits? Have revenueify tailor the system to your team and industry.See the program
Upcoming Sales Training Cohorts
REVUP Achiever runs as scheduled group cohorts through the year. Here are the next open revenueify sessions, including outcome based selling.
Go Deeper on Outcome Based Selling
A deeper read on what the course teaches and the turnover it is built to prevent.
What Our Clients Say
Real Results from Real Organizations
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B2B Sales Development Case Study: How OfficePro Used Comp Design and Trade Show Selling to Grow New Business Most b2b sales development advice never leaves the whiteboard. You get a definition of the SDR role, a generic six-step funnel, and a list of tools to buy. What you rarely get is a look at what actually changes behavior inside a
When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
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Frequently Asked Questions About Outcome Based Selling
Stop Paying for Sales Training That Fades
Build an outcome based selling system your team will actually use
Set up a time to talk about REVUP Achiever and the outcomes you want to achieve.
REVUP Achiever is not sales training. It is a sales system designed to deliver measurable results through discipline, structure, and execution.
