Prep Like a Pro: A Hands – On AI Workshop for Sales Professionals – Q32026
Prep Like a Pro: A Hands-On AI Workshop for Sales Professionals
Two live sessions. Your real accounts. Prompts you can use tomorrow.
Why This Workshop, Not Another Playbook
Reading about AI prospecting and using it on your real accounts are two different things. This workshop closes that gap. Every prompt is built around your accounts and your verticals, not hypothetical examples. Jon Ray reviews outputs live, flags where AI got it right, where it got it wrong, and pushes for the specificity that turns generic AI text into something a buyer will actually respond to.
Live Prompt Construction
Every prompt is built around your real accounts and verticals. You leave with prompts ready to use tomorrow.
Customer-Focused Meeting Plan
An AI-assisted meeting plan anchored to four business-focused questions. revenueify methodology applied through AI, not in any playbook.
Coaching on Output Quality
Jon reviews outputs live, flags where AI missed, and pushes for specificity. The thing a playbook simply cannot do.
Built on the revenueify Generating Interest Process
This workshop is the live, applied version of the front end of the revenueify Generating Interest Process, the structured six-step prospecting framework inside Customer Focused Selling®. The Generating Interest Process moves a salesperson from a defined Ideal Customer Profile through vertical research, a sharpened Initial Benefit Statement (IBS®), Active References, and a personalized outreach cadence that runs across 30 days. It is the difference between sending more email and building a system that produces qualified meetings every week.
The three-part AI prospecting series on the blog walks through that same arc step by step:
- Part 1 uses AI to define your ICP with real precision and build a vertically segmented target list.
- Part 2 builds the IBS® and automates a 30-day personalized outreach cadence.
- Part 3 closes the loop with the accountability structure and follow-up cadence that keep the system running.
Reading the series gives you the framework. The workshop is where you put it to work on your real accounts, with Jon coaching the output live. That is the difference between knowing the system and using it.
What You Will Do in Two 90-Minute Sessions
Territory, Research & Outreach
You bring your top five accounts (assigned code names before the session) and your primary vertical. Jon walks you through three live exercises:
- ICP Filter. Translate your ICP criteria into an AI prompt that ranks your accounts and tells you who deserves your time this week.
- Account Research Brief. Run a structured research prompt on your top account. Ten minutes of focused prep that changes the first 90 seconds of the call.
- Vertical Outreach. Build a personalized outreach message for your top account, plus a reusable vertical prompt for every account in that vertical.
You leave with a prioritized account list, a research brief, and an outreach message ready to send.
Meeting Prep, Discovery & Pipeline
You bring one real upcoming meeting. Jon walks you through three live exercises:
- Pre-Meeting Intelligence Brief. Buyer context, top priorities, likely concerns, and what could derail the conversation. Built for the 10 minutes before the call.
- Customer-Focused Meeting Plan. AI-assisted meeting plan anchored to four business-focused questions: what does this buyer care about most, what is blocking them, what does success look like for them, and what must I accomplish in this meeting.
- Objection Prep. The three most likely objections and a response framework for each. Edited live so the answers do not sound scripted.
You leave with a meeting plan ready to use in the actual meeting.
Two to three weeks after Session 2
Group call, open mic. Each participant shares one real outcome. Did the outreach land? Did the meeting go the way you planned? Where did AI help and where did it miss? Accountability for you, real-world signal for us.
The Details
Prerequisite
Participants are encouraged to download the free AI Sales Prep Playbook from the NSCA Essentials Library before Session 1. The workshop picks up where the playbook leaves off.
What This Is Not
This is not a re-read of the AI Sales Prep Playbook. Read it before Session 1, not during it. This is not a lecture on AI or where the industry is heading. This is not tool-specific. And this is not generic. Everything is built around your real accounts, your real verticals, and your real upcoming meetings.
It is the entry point that shows what is possible when AI is paired with the Customer Focused Selling® methodology. If the system works for you here, the full revenueify sales coaching path is where it scales.
Reserve Your Seat
Two live sessions. Your real accounts. Prompts you can use tomorrow. Cohorts are capped at 8 and direct competitors are screened out, so seats fill quickly.
$100 per person • Credit card • No approval required
