revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
Sales Coaching Built on Customer Focused SellingĀ®
Industry-specific 1:1, team, and executive coaching that drives measurable revenue growth
Sales coaching isn't about motivational speeches or quick tips. It's a structured methodology applied to your specific industry, your sales cycle, and your team's unique challenges. At revenueify, our coaches combine Customer Focused SellingĀ® with DiSCĀ® behavioral awareness, A.I.M. Assessment, and 12 Week YearĀ® execution to accelerate how your reps sell, how your managers coach, and how your team builds sustainable revenue growth. No generic advice. No one-time events. Just discipline, frameworks, and measurable results.
Why Generic Sales Coaching Fails
Most sales coaching follows a generic playbook: a consultant comes in, delivers a workshop, and leaves. Your reps feel motivated for a few weeks. Then nothing changes. Why? Because generic coaching doesn’t address your industry’s unique language, your sales cycle, your customer decision-making process, or your team’s specific gaps.
Generic Coaches Don't Know Your Industry
Generic coaches deliver the same message to SaaS, manufacturing, healthcare, and financial services. Your industry has specific buyer behaviors, regulatory requirements, sales cycles, and language. Your coaches need to live in your world.
Most Coaching Events Are One-Time
Coaching workshops deliver a burst of energy, then fade. Real skill development requires consistent application, feedback, and accountability over time. Your team needs ongoing structure, not a one-time event.
No Connection to Your Business Outcomes
Generic coaching talks about "closing skills" or "communication." But your business needs: higher win rates, faster deal velocity, shorter ramp time for new hires, better quota attainment. Coaching that doesn't connect to your business metrics is just activity.
Coaching Without Methodology Becomes Advice
One coach says, "Build rapport first." Another says, "Jump to the business case." Your team ends up with 8 different sales approaches. You need a unified, proven methodology that every rep applies consistently.
How revenueify Sales Coaching Works
Every coaching engagement at revenueify starts with the same principle: coaching should be tailored to how you sell, grounded in a proven methodology, and measured against your business outcomes.
Here’s how we do it:
A.I.M. Assessment
Before coaching begins, we analyze your current state. The A.I.M. Assessment (Analyze. Implement. Move Forward.) gives us a baseline of your team's strengths, gaps, and opportunities. This removes guesswork about where coaching will have the highest ROI. No generic coaching planājust focused development around what matters most to your business.
Goal Setting
We don't set vague annual goals. Instead, we use the 12 Week YearĀ® framework to break your revenue targets into focused 12-week sprints. Your rep or team sets specific, measurable goals tied to business outcomes. Weekly Accountability Meetings (WAM) keep everyone on track.
Weekly Coaching
Your coach works with you (or your team) on a consistent schedule. Sessions apply Customer Focused SellingĀ® methodology to real customer opportunities. Your coach helps you practice the F.I.N.D. Interview SystemĀ®, master OBJECTIVELensĀ®, handle objections with DiSCĀ® awareness, and execute with discipline. This is applied learning, not classroom theory.
Monthly Business Reviews
At the end of each month, we review your progress against your goals using the A.I.M. framework. What's working? What needs adjustment? Your coach provides insights, and your leadership gets a detailed overview of team progress tied to revenue impact.
DiSC For Sales
Your rep gets a personalized DiSCĀ® report and understands themselves better. Your coach gets the roadmap for personalized coaching.
REVUP Portal
Coaching doesn't end when the session ends. The REVUP Portal extends your learning with self-paced modules, tools, templates, and industry-specific guidance. Between sessions, your team stays connected and accountable.
Customer Focused SellingĀ®
Your rep develops confidence in their own selling. They master Customer Focused SellingĀ® methodology through repeated real-world application. They adapt to their buyers' DiSCĀ® styles. And they hit their revenue targetsānot someday, but within 12 weeks.
Customer Focused SellingĀ®
Explore our Full Sales Methodology with the Interactive CFSĀ® Bowtie Funnel Below
Foundational Sales Skills
Sales Coaching that Fits Your Team
Individual Coaching
For emerging reps, high-potential talent, or reps struggling with specific challenges. Your coach works directly with your rep bi-weekly on skills, confidence, and results.
Team Coaching
For entire sales teams ready to adopt a consistent methodology. Group sessions align your team around the same frameworks, build shared language, and create team accountability.
Executive Coaching
For sales leaders managing their team + selling, while wanting to develop the next generation of leaders. Coaching includes team leadership development, strategic account management, and executive presence.
Virtual Coaching
For distributed teams. Same Customer Focused SellingĀ® methodology, delivered via video sessions and REVUP Portal. Format changes, methodology doesn't.
The Science Behind revenueify Coaching
Everything DiSC for Sales Coaching
Everything DiSC Sales: Sell the Way Your Customers Buy
What is the Everything DiSC Sales Profile?
The Everything DiSC Sales Profile is not just another personality testāitās a research-based, sales-specific behavioral assessment designed to transform how sales professionals connect with customers. Built on the proven DiSC model, this tool helps salespeople understand their own selling style and master the art of adaptive selling by recognizing and responding to different customer buying styles.
What Makes It Unique?
A Personality Assessment Built for Sales: Unlike generic assessments, Everything DiSC for Sales zeroes in on the behaviors and priorities that matter most in a sales context. It identifies your natural approach to selling and highlights how that impacts your interactions with customers.
A Personalized 23-Page Profile: This isnāt a one-size-fits-all report. Each profile is tailored to the individual, offering a comprehensive breakdown of strengths, challenges, and actionable strategies for success.
A Customer-Focused Tool: The report teaches you how to quickly identify the buying styles of prospects and customers, then adapt your approach to build trust, uncover needs, and close more deals.
Our Sales Coaching Programs Include
Initial fact-finding call (understand your focus areas and goals)
A.I.M. Assessment (baseline data on team strengths and gaps)
Personalized coaching plan (tailored to your specific needs)
Bi-weekly or weekly coaching sessions (based on your schedule)
Real-opportunity application (coaching applied to live deals in your pipeline)
Monthly business reviews with leadership (progress tracking and strategy adjustment)
REVUP Portal access (self-paced modules, tools, templates, ongoing support)
Weekly Accountability Meetings (WAM) coaching (for team + executive coaching)
Progress reports to your leadership team (KPIs, revenue impact, next steps)
What Our Clients Say
Real Results from Real Organizations
ECC engaged revenueify with three clear goals: improve margin performance, build a sales playbook the team would actually use, and train the sales team to sell managed services with confidence. The work was structured as Outsourced Sales Management, supported by sales process, coaching, and a practical training system that created consistency across the team. Outsourced Sales Management allows for Focused
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clientsā organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nationās largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
A Legacy of Results: The Evolution of Customer Focused SellingĀ®
Over 30 Years of Proven, Adaptable Methodology
1988
Corporate Sales Coaches Is Established
Corporate Sales Coaches was founded in 1988 by Len DāInnocenzo and Jack Cullen, the original architects behind a practical and results driven approach to Sales Training. From the beginning, Len and Jack set out to build more than a generic training program. They developed a learning framework that has been refined through decades of real world application with management, sales, and customer service professionals across a wide range of industries. Over the years, they personally coached thousands of professionals, from experienced veterans to those just starting their careers, helping them drive measurable improvement in performance and confidence. What set their work apart was a relentless focus on customization. Every instructor led Sales Training engagement was tailored to the specific goals, challenges, and outcomes each client was trying to achieve, ensuring the training translated into lasting behavior change and business results.
1992
Customer Focused Selling is Launched
Customer Focused SellingĀ® is born to bring a complete system to a Customer Focused Selling Approach. The original creators of Customer Focused Selling wanted a program that was more than just a rah-rah event. They envisioned a program that saw real results through structured reinforcement and practical application. From using Everything DISC to Sales Prospecting, to Strategic Account Management, they wanted to focus to be on Customer Lifetime Value.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len DāInnocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2008
CFS Helps organizations during the recession
During the Great Recession, organizations that adopted the Customer Focused SellingĀ® approach gained a competitive edge when it mattered most. This proven Sales Training methodology helped teams shift from transactional tactics to a Customer Focused Selling strategy rooted in solving real business issues. By aligning solutions with customer priorities, companies built stronger relationships and increased customer lifetime valueācritical advantages in a down economy. Rather than chasing short-term wins, CFSĀ® clients focused on long-term impact. The Customer Focused Selling approach empowered sales teams to lead with value, deepen trust, and create resilient partnerships that sustained growth through economic uncertainty.
2015
Industry Customization
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused SellingĀ® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused SellingĀ® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organizationās goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused SellingĀ® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueifyās Sales Training and Customer Focused SellingĀ® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is added to CFS
We added the 12 Week YearĀ® to the Customer Focused SellingĀ® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused SellingĀ® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
2026
A.I. Sales Coaching Added to CFS
Revenueify launched AI sales coaching inside the REVUP Portal to close the gap between training, practice, and real coaching impact. Built on the Customer Focused SellingĀ® Approach, this connected AI Sales Coach turns role play into measurable skill growth and delivers leader ready coaching data. It is not AI for AIās sake. It is a system that connects practice to outcomes, giving sales leaders clear insight into what to coach, reinforce, and improve across the team.
Today
Evolution
Customer Focused SellingĀ® continues to evolve as customer expectations, industries, and buying environments change. While the tools and execution systems are updated, the core of the methodology remains the same. Customer lifetime value is always placed front and center, guiding sales professionals to think beyond single transactions and toward long term relationships. Business issues consistently win over speeds and feeds, ensuring conversations stay focused on outcomes that matter to the customer. And we continue to reject generic sales training, because one size fits all programs do not drive meaningful results. Customer Focused SellingĀ® is built to adapt without losing its foundation.
Sales Coaching Insights
Ready to Transform Your Sales Coaching?
Coaching grounded in Customer Focused SellingĀ® delivers measurable results. Your reps will gain confidence, your managers will coach with frameworks, and your team will execute with discipline.
