When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
Sales Coaching Built on Customer Focused SellingĀ®
Industry-specific 1:1, team, and executive coaching that drives measurable revenue growth
Sales coaching isn't about motivational speeches or quick tips. It's a structured methodology applied to your specific industry, your sales cycle, and your team's unique challenges. At revenueify, our coaches combine Customer Focused SellingĀ® with DiSCĀ® behavioral awareness, A.I.M. Assessment, and 12 Week YearĀ® execution to accelerate how your reps sell, how your managers coach, and how your team builds sustainable revenue growth. No generic advice. No one-time events. Just discipline, frameworks, and measurable results.
Why Your Coaching Investment Is Not Producing Results
Most coaching fails before the first session ends. Not because your team lacks talent. Because the coaching was built for someone else’s team.
Your Industry Is Not a Footnote
Generic coaches deliver the same playbook to SaaS, manufacturing, financial services, and healthcare. Your buyers have different decision timelines, different language, and different risk tolerance. Coaching that ignores your industry teaches your reps to sound like everyone else.
Your Pipeline Numbers Are Not Improving
Win rates are flat. Deal velocity is slow. Quota attainment is inconsistent across the team. These are leadership-level outcomes, and the coaching your team receives is not moving them. Activity without methodology produces noise, not revenue.
Your Managers Are Not Equipped to Coach
Promoting a top rep to manager does not create a coach. Most managers coach by instinct, which means inconsistent feedback, unclear expectations, and reps who develop at wildly different rates. Without a coaching framework, your managers are guessing.
One-Time Events Do Not Change Behavior
You have seen this before. A workshop, a keynote, a two-day offsite. Energy spikes for three weeks. Then reps default to old habits. Behavioral change requires consistent application over time, not a burst of motivation followed by silence.
Customer Focused SellingĀ®
Explore our Full Sales Methodology with the Interactive CFSĀ® Bowtie Funnel Below
Foundational Sales Skills
How a revenueify Coaching Engagement Works
Every engagement follows a disciplined sequence. Here is what you can expect from start to results.
A.I.M. Assessment - We Start With Data, Not Assumptions
Before your first coaching session, we run the A.I.M. Assessment (Analyze. Implement. Move Forward.). This diagnostic maps your team's current strengths, gaps, and highest-leverage coaching opportunities. We look at rep behaviors, deal data, pipeline health, and management practices. The output is a baseline that tells us exactly where coaching will produce the fastest ROI for your business. Nothing is assumed. Everything is measured.
Behavioral Profiling - Coaching Built Around How Each Person Sells
Every rep and manager receives an Everything DiSCĀ® profile. This is not a personality quiz. It is a psychometrically validated assessment that identifies how each person communicates, responds to pressure, builds trust, and adapts to different buyer styles. Your coach uses this profile as the foundation for every coaching conversation. Feedback is specific to how that person is wired, not generic advice delivered the same way to everyone on the team.
Goal Setting in 12-Week Sprints - No Vague Annual Targets
We use the 12 Week YearĀ® framework to set focused, measurable goals tied to your business outcomes - win rate, quota attainment, deal velocity, ramp time. Each rep or team commits to a 12-week sprint with specific weekly execution targets. Weekly Accountability Meetings (WAM) create a rhythm of visibility and accountability. Your reps stop thinking in quarters and start thinking in weeks. That urgency changes behavior.
Applied Coaching Sessions - Real Deals, Not Role-Play Scenarios
Coaching sessions apply Customer Focused SellingĀ® directly to the deals in your pipeline right now. Your coach works through live opportunities with your rep: reviewing meeting prep with the F.I.N.D. Interview SystemĀ®, pressure-testing OBJECTIVELensĀ® presentations, handling objections with DiSCĀ® awareness, and identifying where deals are stalling and why. This is applied learning inside your actual sales cycle, not a classroom simulation removed from your reality.
Monthly A.I.M. Review - Progress Measured, Strategy Adjusted
At the end of each month, your coach runs an A.I.M. review with you and your leadership. What moved? What stalled? Where is the methodology being applied and where is it slipping? The review produces a specific set of adjustments for the next month. You get a clear picture of what your investment is producing and exactly what needs to change to accelerate results. Coaching that cannot show you measurable progress is not coaching worth keeping.
Find the Coaching That Fits Your Situation
revenueify coaches individuals, teams, and executives. Choose the path that matches where you are right now.
Individual Sales Coaching
For the rep who needs to accelerate. Or the high-potential hire who is not ramping fast enough. One-on-one coaching built on Customer Focused SellingĀ® and your rep's DiSCĀ® profile, applied to their real deals.
Team Sales Coaching
For the sales team that needs a shared methodology and consistent execution. Group coaching that builds a common language, reinforces CFSĀ® across the team, and gives your manager a structured coaching cadence.
Executive Sales Coaching
For the VP or CRO who wants to lead better. Coaching at the leadership level covers strategic planning, building a coaching culture, and applying Situational Leadership principles to develop managers into genuine coaches.
Not sure which fits? Book a consultation and we will recommend the right path.
Why revenueify Coaching Produces Different Results
Four things separate our coaching from every other firm in this space.
01) The Only Integrated System
revenueify is the only firm that combines Sales Coaching, Outsourced Sales Management, and Sales Recruiting as one integrated system. Most coaching firms work in isolation. We connect coaching to the managers who need to sustain it and the recruiting process that brings in reps who are built to absorb it. Your team gets better reps, better managers, and better coaching working together.
02) Built for Your Industry
Every revenueify coach is a practitioner in the industry they coach. They know your buyer's language, your deal cycle, and the specific objections your reps face every quarter. Your coaching is not adapted from a generic program. It is written for your world, your customers, and your competitive environment from the first session forward.
03) Behavioral Science, Not Gut Instinct
Everything DiSCĀ® and PXT Select give your coach a data-backed picture of how each rep thinks, communicates, and adapts under pressure. Coaching is personalized to the individual's behavioral profile, not delivered as the same message to everyone. When a rep struggles, your coach knows whether the gap is behavioral, skills-based, or motivational, and responds accordingly.
04) Every Engagement Starts With Data
The A.I.M. Assessment baselines your team before coaching begins. We identify exactly where the gaps are, where coaching will produce the highest ROI, and what success looks like at 30, 60, and 90 days. Monthly A.I.M. reviews keep the engagement honest. You always know what the data says, what changed, and what to adjust next.
A Legacy of Results: The Evolution of Customer Focused SellingĀ®
Over 30 Years of Proven, Adaptable Methodology
1988
Corporate Sales Coaches Is Established
Corporate Sales Coaches was founded in 1988 by Len DāInnocenzo and Jack Cullen, the original architects behind a practical and results driven approach to Sales Training. From the beginning, Len and Jack set out to build more than a generic training program. They developed a learning framework that has been refined through decades of real world application with management, sales, and customer service professionals across a wide range of industries. Over the years, they personally coached thousands of professionals, from experienced veterans to those just starting their careers, helping them drive measurable improvement in performance and confidence. What set their work apart was a relentless focus on customization. Every instructor led Sales Training engagement was tailored to the specific goals, challenges, and outcomes each client was trying to achieve, ensuring the training translated into lasting behavior change and business results.
1992
Customer Focused Selling is Launched
Customer Focused SellingĀ® is born to bring a complete system to a Customer Focused Selling Approach. The original creators of Customer Focused Selling wanted a program that was more than just a rah-rah event. They envisioned a program that saw real results through structured reinforcement and practical application. From using Everything DISC to Sales Prospecting, to Strategic Account Management, they wanted to focus to be on Customer Lifetime Value.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len DāInnocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2008
CFS Helps organizations during the recession
During the Great Recession, organizations that adopted the Customer Focused SellingĀ® approach gained a competitive edge when it mattered most. This proven Sales Training methodology helped teams shift from transactional tactics to a Customer Focused Selling strategy rooted in solving real business issues. By aligning solutions with customer priorities, companies built stronger relationships and increased customer lifetime valueācritical advantages in a down economy. Rather than chasing short-term wins, CFSĀ® clients focused on long-term impact. The Customer Focused Selling approach empowered sales teams to lead with value, deepen trust, and create resilient partnerships that sustained growth through economic uncertainty.
2015
Industry Customization
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused SellingĀ® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused SellingĀ® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organizationās goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused SellingĀ® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueifyās Sales Training and Customer Focused SellingĀ® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is added to CFS
We added the 12 Week YearĀ® to the Customer Focused SellingĀ® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused SellingĀ® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
2026
A.I. Sales Coaching Added to CFS
Revenueify launched AI sales coaching inside the REVUP Portal to close the gap between training, practice, and real coaching impact. Built on the Customer Focused SellingĀ® Approach, this connected AI Sales Coach turns role play into measurable skill growth and delivers leader ready coaching data. It is not AI for AIās sake. It is a system that connects practice to outcomes, giving sales leaders clear insight into what to coach, reinforce, and improve across the team.
Today
Evolution
Customer Focused SellingĀ® continues to evolve as customer expectations, industries, and buying environments change. While the tools and execution systems are updated, the core of the methodology remains the same. Customer lifetime value is always placed front and center, guiding sales professionals to think beyond single transactions and toward long term relationships. Business issues consistently win over speeds and feeds, ensuring conversations stay focused on outcomes that matter to the customer. And we continue to reject generic sales training, because one size fits all programs do not drive meaningful results. Customer Focused SellingĀ® is built to adapt without losing its foundation.
What Our Clients Say
Real Results from Real Organizations
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clientsā organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nationās largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
Sales Coaching Insights
Sales Coaching that Fits Your Team
Individual Coaching
For emerging reps, high-potential talent, or reps struggling with specific challenges. Your coach works directly with your rep bi-weekly on skills, confidence, and results.
Team Coaching
For entire sales teams ready to adopt a consistent methodology. Group sessions align your team around the same frameworks, build shared language, and create team accountability.
Executive Coaching
For sales leaders managing their team + selling, while wanting to develop the next generation of leaders. Coaching includes team leadership development, strategic account management, and executive presence.
Virtual Coaching
For distributed teams. Same Customer Focused SellingĀ® methodology, delivered via video sessions and REVUP Portal. Format changes, methodology doesn't.
revenueify Delivery Options
Frequently Asked Questions About Sales Coaching
What is sales coaching?
Everything DiSC is a research validated assessment and learning experience that maps behavior into four styles D, i, S, and C. It helps people understand their communication preferences and learn how to adapt pace, tone, and questions to others. In our sessions you will use your DiSC profile to practice adaptive communication, improve workplace communication, and build trust and credibility faster.
How is sales coaching different from sales training?
Sales training teaches a methodology in a structured program. Sales coaching applies that methodology to live deals, real objections, and individual rep behaviors over time. At revenueify, training and coaching are connected. Reps learn Customer Focused SellingĀ® through training, then apply it through coaching so the methodology becomes a durable skill, not a memory that fades after the workshop ends.
How long does a sales coaching engagement take?
Most revenueify coaching engagements run in 12-week cycles, aligned to the 12 Week YearĀ® execution framework. Each cycle begins with an A.I.M. Assessment, sets focused goals, and produces measurable results within 12 weeks. Many organizations run multiple back-to-back cycles. Your coach will recommend a timeline based on what the A.I.M. Assessment reveals about your team's starting point.
How do you measure the ROI of sales coaching?
We measure ROI against the baseline established in the A.I.M. Assessment at the start of your engagement. Common metrics include win rate improvement, deal velocity, quota attainment percentage, ramp time for new hires, and pipeline coverage. Monthly A.I.M. reviews give you a clear read on what is moving and what needs adjustment. Coaching that cannot show you measurable progress is not coaching worth keeping.
What is the difference between individual and team sales coaching?
Individual coaching is one-on-one between a coach and a single rep or manager, focused on that person's specific deals, DiSCĀ® profile, and development areas. Team coaching works with the group to build a shared methodology, consistent language, and a coaching cadence the manager can sustain. Both use Customer Focused SellingĀ® as the foundation. Your revenueify coach can help you determine which approach fits your situation.
What makes revenueify sales coaching different from other coaching programs?
Three things. First, every coach is an industry practitioner, not a generalist. They know your buyer's world. Second, coaching is built on behavioral science through Everything DiSCĀ® and PXT Select, so feedback is personalized to how each rep is actually wired. Third, revenueify is the only firm that integrates coaching with outsourced sales management and recruiting, so your coaching investment is reinforced at every level of your revenue organization.
Do you offer virtual sales coaching?
Yes. revenueify delivers coaching in-person, virtually, and in hybrid formats. The methodology does not change based on the delivery format. Your reps receive the same Customer Focused SellingĀ® framework, the same DiSCĀ® profiling, and the same A.I.M. cadence whether sessions happen in your office or over video. See our virtual sales coaching page for more detail on how remote coaching engagements are structured.
Ready to Transform Your Sales Coaching?
Coaching grounded in Customer Focused SellingĀ® delivers measurable results. Your reps will gain confidence, your managers will coach with frameworks, and your team will execute with discipline.
