MSI Boot Camp: The F.I.N.D. Questions That Drive Master Systems Integration
Three Working Sessions • Live Customers • F.I.N.D. Interview System®
The Ask Like an MSI
Sales Training Boot Camp
Three working sessions. Live customers. The discovery system that lets you sell solutions you do not install every day.
$100 per seat for all three sessions • Three Fridays in July • 90 minutes each
Where the Idea Becomes a Repeatable Habit
The webinar made the case: the first capability of a Master Systems Integrator is not engineering or project management. It is asking strong discovery questions. NSCA put that at the top of the MSI Playbook for a reason. This boot camp is where your team turns that idea into a repeatable habit, using the F.I.N.D. Interview System®, the discovery engine inside Customer Focused Selling®, and the revenueify Meeting Planner against the real accounts you are working right now.
Here is the unlock NSCA members feel the moment they try to move up the value chain. The MSI model asks salespeople to sell across AV, security, life safety, building controls, and IT, and no one is a product expert in all of it. F.I.N.D. removes that barrier. When you lead with discovery instead of product knowledge, you can qualify and drive solutions you do not deliver every day, because the conversation is about the customer's outcome, not your spec sheet.
Sell What You Don't Install
Lead with discovery instead of product knowledge, and you can qualify and shape solutions you do not deliver every day.
Consultant, Not Catalog
F.I.N.D. is what moves a salesperson from sounding like a product expert to acting like a business consultant.
The Budget That Follows Outcomes
Done well, that is what earns the larger budget share, stickier relationships, and the recurring revenue NSCA ties to owning outcomes.
A Working Boot Camp, Not a Lecture Series
You bring live customers and upcoming meetings, and you leave each session with questions and a plan you can use that week.
What You Will Do, Session by Session
Session 1 • Friday, July 10
F.I.N.D. for Any Solution
A deep dive into the F.I.N.D. Interview System and how to use it to prepare for meetings across very different solutions. You will work through the four question types and why the order matters:
- Facts build credibility.
- Important Business Objectives uncover what the customer is trying to achieve.
- Needs gather the practical requirements once you have earned them.
- Dreams reach the personal win.
The point is the discipline that lets you walk into any opportunity prepared, even when the technology is new to you, because you are leading with the customer's business rather than your product catalog.
Session 2 • Friday, July 17
The Meeting Planner and Your MSI Questions
This is where it gets real. We review the F.I.N.D. questions you built and load them into the revenueify Meeting Planner for actual meetings on your calendar. For each one you will:
- Define the ideal and minimal outcome for the meeting.
- Map the contact's role and DiSC® style.
- Design your Fact and Important Business Objective questions, including the seeding questions and the second and third level questions that surface true business objectives.
- Position the MSI questions: the ones that open a single system request into a full building outcome.
When a customer asks for a camera upgrade, the MSI question moves the conversation from how many cameras toward what they are trying to protect, and how security, access, and life safety should work together to do it. You apply this to real customers, not hypotheticals.
Session 3 • Friday, July 24
The Capstone
You present your MSI discovery plan back to the group and get direct feedback from revenueify. This is where preparation meets accountability. You will hear what is sharp, what is missing, and exactly what to tighten before your next live meeting. Reps also rehearse their final questions in the AI Coaching tool, so they walk away practiced, not just planned.
The REVUP Portal Is Included
Every participant gets our legendary REVUP Portal: additional blueprints, follow-up learnings, and an AI Coaching tool that lets you practice your discovery questions and get instant feedback between meetings. The Portal is how the skill keeps building after the third session, so discovery becomes the way your team sells, not a one-time workshop.
Who It Is For
- Salespeople and sales managers at commercial integration companies who want to sell new or different solutions with confidence.
- Teams that want to stop reacting to RFPs and device lists and start leading the conversation, whether or not they ever take on the full MSI role.
You do not have to commit to becoming a Master Systems Integrator to get value here. If your team wants to ask better questions and be less reactive, the habits you build in these three sessions pay for themselves in a single improved opportunity.
The Details
Three Fridays
July 10, 17, and 24, 2026.
11:30 AM CST
90 minutes each session.
$100 per seat
Covers all three sessions.
Working format
Bring live customers and real upcoming meetings.
Bring the Accounts You Most Want to Win
Three working sessions, your live customers, and the discovery system that lets you sell solutions you do not install every day. Reserve your seat and come ready to work.
$100 per seat • July 10, 17, 24, 2026 • 11:30 AM CST • 90 minutes each