Impact of Coaching on Sales Performance: How TRL Systems Built a Sales Organization That No Longer Needed Us Most sales consulting engagements are built to renew forever. This one was built to end. Over 28 months, revenueify worked alongside the healthcare sales team at TRL Systems, coached a complete sales process into place, hired our own replacement, and handed back
When your sales leader has just left
Interim Sales Leadership That Runs Your Team and Recruits the Next Leader
From the first week we own the pipeline, the forecast and the coaching, search for the permanent leader, and hand over a team that kept selling.
Who this is for
For companies whose sales leader just left
revenueify’s interim sales leadership is for B2B companies whose VP of Sales or sales manager has left. revenueify runs the team, the pipeline review and the forecast from the first week, recruits and coaches the permanent leader, and hands over on a dated plan, at $3,000 to $20,000 a month per sales professional.
Interim cover is fractional sales leadership tied to a search. It ends when the permanent leader takes over.
What an empty seat costs
Four things that slip while the seat is empty
Every week without a leader compounds, and a search takes longer than the quarter can wait.
45 days
was the median time to fill an executive role in 2025, across all industries. A VP of Sales search usually runs longer.
So revenueify runs the team from the first week while the search runs.
SHRM, 2025 Recruiting Executives Benchmarking report (2,371 SHRM members, all industries).
The forecast goes dark
With no one owning the number, deals slip a stage and nobody notices until the board asks.
Habits unwind
One-on-ones stop and deal reviews go quiet. Good habits unwind faster than they were built.
Your best reps start looking
Uncertainty at the top is when strong reps start taking recruiter calls of their own.
The new leader inherits a mess
A quarter or two of drift means the permanent hire starts with a rebuild instead of momentum.
How we cover the seat
Run the team, find the leader, hand over
Three jobs at once, so the search does not cost you the quarter.
Someone owns the number from week one
We step into the pipeline review, the one-on-ones and the forecast call in the first week, and read your numbers so interim decisions rest on data. The team keeps a leader and a cadence instead of waiting for one.
Week one: pipeline review and forecast call back on the calendar.
Use the gap to make the team stronger
While we cover the seat we install Customer Focused Selling® as the team’s playbook and run the 12 Week Year® weekly accountability meeting, so the next leader inherits a written process and a working rhythm, not a hole to dig out of.
Customer Focused Selling® training →The search runs while the team sells
Our sales leadership recruiters build a PXT Select® model for the seat and score finalists with a structured interview. Senior sales searches usually run 60 to 90 days from kickoff to a signed offer, and searches start at $22,000.
Sales leadership recruiters →The new leader starts with momentum
We bring the new leader up to speed on the team, the process and the coaching rhythm, then step back on the date in the statement of work. At TRL Systems, a longer engagement, we recruited our own replacement and handed over before the contract ended in March 2026.
Read the TRL Systems story →See the playbook the next leader inherits, as a free sample.
Download the Sample PlaybookBefore you choose
Interim cover, a promotion, or a search alone
The choice decides who leads the team next quarter.
| Promote from within | A search firm alone | revenueify interim sales leadership | |
|---|---|---|---|
| Who leads the team now | A top rep, part-time, while still selling | Whoever is stretched to cover | An interim leader from the first week |
| Who you end up with | A new manager learning on the job | A permanent leader | A permanent leader, recruited and coached |
| What gets built meanwhile | Usually nothing new | Nothing on the team | A written playbook and a weekly cadence |
| After the start date | Someone covers the promoted rep’s accounts | The firm is done | A structured transition, then we step back |
| What it costs | Selling time from your best rep | A search fee | $3,000 to $20,000 a month per sales professional; searches start at $22,000 |
What Our Clients Say
Real Results from Real Organizations
B2B Sales Development Case Study: How OfficePro Used Comp Design and Trade Show Selling to Grow New Business Most b2b sales development advice never leaves the whiteboard. You get a definition of the SDR role, a generic six-step funnel, and a list of tools to buy. What you rarely get is a look at what actually changes behavior inside a
When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
What you get, what it costs
How a revenueify interim engagement runs
Steady first, install next, then hand over on a date set at the start.
1
First 30 days: stabilize
Pipeline reviews and one-on-ones resume, the forecast has an owner, and we baseline the team from your data.
2
Days 31 to 60: install
Customer Focused Selling® goes in as the playbook, the weekly accountability meeting starts, and DiSC® coaching begins.
3
Days 61 to 90: hand forward
The cadence is running and documented, and finalists for the permanent seat are being scored.
4
Handover
The new leader is coached on the system and takes over on the date in the statement of work.
What you keep
A documented playbook and cadence, a clean forecast, each rep’s A.I.M. plan, the PXT Select® model for the seat, and a permanent leader coached to run it.
Price: interim sales leadership is delivered as outsourced sales management, at $3,000 to $20,000 a month per sales professional. A leadership search starts at $22,000, with a six-month guarantee on every placement.
Get a Quote for Interim CoverTimelines flex with the size of the team and the length of the search; the order does not. Everything DiSC® and PXT Select® are Wiley marks; revenueify is a certified partner. The 12 Week Year® belongs to Brian P. Moran and Michael Lennington.
A quick check
Which interim leader does your open seat need?
Four questions. Your answer appears on this page, and nothing is sent anywhere.
Talk Through Your ResultDid the open seat own the sales strategy, playbook and hiring?
Did it own sales, marketing and customer success together?
Did it run a handful of reps day to day?
Do you plan to fill the seat permanently?
Your answers stay in your browser. Nothing is stored or sent.
What changes
What you will see before the new leader starts
Each sign above maps to a number you can track.
A forecast that did not go dark
Compare forecast against actual for the quarter the seat was open with the quarter before. Interim cover exists to keep that gap from widening while nobody would otherwise own the number.
Signal: forecast versus actual during the open quarter.
Habits that held
Count the one-on-ones and pipeline reviews held during the gap against the number planned. If they ran on schedule, the team never lost its rhythm and the new leader inherits one.
Signal: cadence meetings held versus planned.
Reps who stayed
Measure rep turnover during the search against the year before. A team with a leader, a weekly plan and a clear date for the new hire has fewer reasons to take a recruiter’s call.
Signal: rep turnover while the seat was open.
A leader who starts fast
Track pipeline created in the new leader’s first quarter. A leader who inherits a documented playbook and a running cadence spends that quarter improving it, not rebuilding it.
Signal: pipeline created in the new leader’s first quarter.
Where this fits
More ways we help the same team
Fill the seat for good, or ready the leaders you already have.
When the real job is a hire
Sales recruiting
If the team can wait, we recruit the permanent leader and the reps behind them, scored with PXT Select® against the role.
Sales recruiting with a six-month guarantee →When a manager could step up
Sales leadership training
If someone on the team is close to ready, train them on Customer Focused Selling® and sales leadership instead of hiring from outside.
Sales leadership training programs →A built team still sells through conversations. See sales communication training built on Everything DiSC®.
Outsourced sales management
Find the seat your situation needs
Choose by the situation you are in, or by the role you need.
No Sales Leader Today
Nobody owns the number yet.
Scaling Beyond Founder Sales
You are still the best seller.
Fractional VP of Sales
Build the function, then hand it back.
Fractional Sales Manager
Run an existing team every week.
Fractional CRO
Sales, marketing and success under one number.
Outsourced Sales Manager
The seat filled, without the headcount.
Talk to us
Book a call about your open seat
Bring the org chart, the number the seat owned and where the search stands. You leave with three things.
- Which level of interim cover you need
- A plan for the first 30 days
- A quote for cover and, if needed, the search
Before you decide
Interim sales leadership questions
Straight answers on cost, timing and what the next leader inherits.
Interim sales leadership is experienced sales management placed in your company for a defined period, usually while you search for a permanent leader. revenueify’s interim leaders run the team, the pipeline and the forecast, install a written playbook, and hand over to the permanent leader on a dated plan.
Interim cover is tied to a search and ends when the permanent leader takes over. A fractional engagement covers a seat you are not refilling yet. revenueify ends both on a handover date written into the statement of work.
revenueify delivers interim cover as outsourced sales management, at $3,000 to $20,000 a month per sales professional. If we also run the search for the permanent leader, searches start at $22,000 with a six-month guarantee on every placement.
Yes. Our sales leadership recruiters build a PXT Select® model for the seat and score finalists with a structured interview while the interim leader runs the team. After the start, we coach the new leader on the system.
Senior sales searches usually run 60 to 90 days from kickoff to a signed offer, longer than the 45-day all-industry median SHRM reported for executive roles in 2025. Interim cover keeps the team led in the meantime.
A documented Customer Focused Selling® playbook, a running weekly and monthly cadence, each rep’s A.I.M. plan, a forecast built on lead metrics, and a structured transition with us before we step back.
If the seat owned strategy, the playbook and hiring, you need an engine-builder: a fractional VP of Sales. If it owned sales, marketing and customer success, a fractional CRO. If it ran a handful of reps, a fractional sales manager.
Then the engagement continues as fractional sales leadership with its own handover date in the statement of work. The system stays in place, and nothing the team has built is lost.
Let's amplify your revenue
Do not let an empty seat cost a quarter
A call on the team, the open seat and the search.
