When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
Build a Sales Process Your Whole Team Can Run, by revenueify
For leaders whose results depend on which rep shows up
When every rep sells their own way, you cannot coach, forecast, or onboard with any consistency, and growth depends on luck. A real sales process fixes that: defined stages, clear exit criteria, and a proven method behind every step. revenueify builds that process on Customer Focused Selling®, installs it with your team, and runs the cadence that keeps it in place. The result is repeatable revenue instead of heroics.
What Is a Sales Process
A sales process is the repeatable set of stages a deal moves through from first contact to closed, each with a defined purpose and a clear exit criterion. It is what a team does. A methodology is the approach used inside each stage, how the team sells. A process tells a rep where a deal is; a methodology tells them how to move it, and you need both for results to repeat.
Most teams have stages in a CRM but no real process: the stages are labels, not gates, and they mean different things to different reps. So performance swings on who happens to own the deal, coaching has nothing consistent to coach to, and the forecast is a guess. The stages exist; the discipline does not.
revenueify builds a process that is more than labels. The stages carry real exit criteria, and behind each one sits the Customer Focused Selling® method, so a rep always knows not just where a deal is but exactly how to advance it. The rest of this page shows how the process is built and installed.
When Every Rep Has Their Own Way
No documented process feels flexible until you try to scale, coach, or predict. Then the cracks show.
Results swing by the rep
A few people carry the number and no one knows exactly why, because what they do is not written down. When a star leaves, their results leave with them, and the rest of the team has nothing repeatable to fall back on.
There is nothing to coach to
Without a standard, coaching becomes opinion against opinion. A manager cannot say a rep skipped a step if there are no steps, so feedback is vague and improvement is slow and accidental.
New hires take forever to ramp
With no process to drop them into, new reps learn by shadowing whoever is free and piecing together their own approach. Ramp drags for months, and you cannot tell whether a struggling hire is the person or the lack of a system.
A Process Built on a Proven Method, Not a Whiteboard Guess
We do not invent a process from scratch. We design your stages and install the Customer Focused Selling® method behind each one, so the process is repeatable from day one.
Assess First
The A.I.M. Assessment reads how you sell today, what is working and where deals actually stall, so the process is built around your real buyer and cycle, not a generic template.
Define the Stages
Each stage gets a single purpose and a real exit criterion, so a deal advances on evidence. The stages mean the same thing to every rep and to the forecast.
Install the Method
Behind each stage sits a named framework: the F.I.N.D. Interview System® for discovery, OBJECTIVELens® for presenting to outcomes, and the Initial Benefit Statement (IBS®) for prospecting.
Map the Full Cycle
The whole motion maps to the Bowtie Funnel, the visual model of Customer Focused Selling®, so the process covers the full lifecycle from first contact through growing the account after the close.
Reinforce It
The process and its frameworks live in the REVUP Portal so reps can revisit any stage before a call, and so a new hire has a real system to ramp on instead of tribal knowledge.
Run the Cadence
A weekly cadence and monthly A.I.M. review keep the process in use and improve it over time, so it becomes how the team actually sells, not a document that gets filed and forgotten.
Stages Are Easy. Discipline Is the Hard Part
Anyone can name stages. What turns them into a process is two things most teams skip.
Exit Criteria, Not Just Names
A stage without an exit criterion is a label a rep can claim whenever they feel like it. A real process defines what must be true before a deal advances, an objective met and confirmed, a decision-maker engaged, a next step scheduled, so the pipeline reflects reality. This is what makes the forecast trustworthy and what gives a manager something concrete to coach against.
A Method Behind Every Stage
Knowing a deal is in discovery does not help a rep run discovery well. That is why each stage in a revenueify process is backed by a named Customer Focused Selling® framework: the rep knows not just where the deal is, but exactly how to move it. A process tells you the where; the method gives the how, and only together do results actually repeat.
What Our Clients Say
Real Results from Real Organizations
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clients’ organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nation’s largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
Frequently Asked Questions About Building a Sales Process
Make Your Results Repeatable, Not Lucky
Start With a No-Obligation Assessment
A real sales process is the difference between revenue that compounds and revenue that depends on who is having a good month. revenueify builds your stages, installs the Customer Focused Selling® method behind each one, and runs the cadence that keeps it in use. Start with an A.I.M. Assessment of how you sell today and we will design the process around it.
