Impact of Coaching on Sales Performance: How TRL Systems Built a Sales Organization That No Longer Needed Us Most sales consulting engagements are built to renew forever. This one was built to end. Over 28 months, revenueify worked alongside the healthcare sales team at TRL Systems, coached a complete sales process into place, hired our own replacement, and handed back
Owners running sales on top of the business
Fractional Sales Manager Who Runs Your Team Every Week, on One Method
We run the pipeline review, coach every rep on Customer Focused Selling® and own the forecast, so sales stops waiting for your spare hours.
Who this is for
For owners whose reps report straight to them
revenueify’s fractional sales manager is for B2B companies whose reps report to an owner with no time to manage them. revenueify runs the weekly pipeline review, coaches each rep on Customer Focused Selling®, owns the forecast and ramps new hires, at $3,000 to $20,000 a month per sales professional.
The manager is part-time on your calendar. The cadence is not.
Why sales drifts
Four things that slip without a sales manager
None of them is a talent problem. All of them are a missing weekly rhythm.
76%
of reps on teams coached weekly or more were hitting quota, against 47% on teams coached quarterly or less.
So the first thing we install is a weekly coaching cadence.
MySalesCoach, The State of Sales Coaching in 2026 (vendor survey of sales professionals; sample size not published).
Coaching happens by accident
Your best rep gets your attention. The two who need it most get whatever time is left over.
Activity you cannot see
You learn who did the work when the month closes, with no early signal when a rep goes quiet.
A forecast you would not bet on
Deals slip a stage, the number moves, and you find out after the quarter is gone.
New reps learn by osmosis
There is no ramp plan, so each hire depends on whoever has a spare hour that week.
What the manager runs
Four jobs, every week and every month
A person on your calendar doing what a sales manager does, on a written system.
The meeting that makes the forecast real
Every week the team meets for a 15-minute accountability meeting on the 12 Week Year®: results against goal, the execution score, where each rep is stuck, and the commitment for the week ahead. Deals that cannot answer the same questions come off the forecast.
Pipeline and forecasting →Every rep gets coached, on a schedule
Coaching without a cadence goes to whoever is loudest. We coach each rep on live deals using Customer Focused Selling® and the F.I.N.D. Interview System®, and read their Everything DiSC® profile so a direct rep and a careful rep each get coaching that lands.
Customer Focused Selling® training →A number you can plan around
Each month every rep’s A.I.M. plan is updated against five to seven lead metrics, and trend lines show who is improving, flat or sliding. A slipping rep shows up in yellow or red weeks before the quarter closes, not after.
You get a monthly leadership review with the number and the reason.
New sellers get a defined start
New hires are hired to a PXT Select® profile for the seat, then get a written ramp and a 60-minute account planning session on their focus accounts each month, so their first quarter is a plan rather than a guess.
Sales recruiting →See the sales management playbook your manager runs, as a free sample.
Download the Sample PlaybookBefore you choose
Fractional manager, full-time manager, or a consultant
The difference is who runs the meeting next Monday.
| A full-time sales manager | A sales consultant | revenueify fractional sales manager | |
|---|---|---|---|
| Who runs the weekly review | The manager | Your team, after the consultant leaves | We do, every week |
| What gets installed | Whatever method the hire brings | A set of recommendations | Customer Focused Selling®, the 12 Week Year® cadence and A.I.M. plans |
| When it fits | A team big enough to fill a week | One problem to diagnose | Reps report to an owner with no time to manage |
| What it costs | A full salary, benefits and the risk of a wrong hire | A project fee | $3,000 to $20,000 a month per sales professional |
| What you keep | Whatever stays if they leave | The recommendations | The system, the dashboards and a team run to them |
What Our Clients Say
Real Results from Real Organizations
B2B Sales Development Case Study: How OfficePro Used Comp Design and Trade Show Selling to Grow New Business Most b2b sales development advice never leaves the whiteboard. You get a definition of the SDR role, a generic six-step funnel, and a list of tools to buy. What you rarely get is a look at what actually changes behavior inside a
When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
What you get, what it costs
How a revenueify fractional sales manager engagement runs
Set up in month one, a weekly and monthly rhythm, then a handover on a date you set.
1
Month one: set up
An accountability matrix, A.I.M. sales plans, CRM access, focus accounts, DiSC® profiles and a first one-on-one with every rep.
2
Every week
A 15-minute accountability meeting, coaching on live deals and the forecast call.
3
Every month
A.I.M. plan reviews against lead metrics, 60-minute account planning sessions, and a leadership review with you.
4
When you are ready
We coach an internal manager into the seat or recruit one, then hand over on the date in the statement of work.
What you keep
The sales process, the weekly and monthly cadence, each rep’s A.I.M. plan, the lead-metric dashboard definitions, the ramp plan for new hires, and a team that runs the rhythm without us.
Price: outsourced sales management runs $3,000 to $20,000 a month per sales professional. The A.I.M. Assessment, when you start with one, starts at $2,500.
Get a Quote for Your TeamEverything DiSC® and PXT Select® are Wiley marks; revenueify is a certified partner. The 12 Week Year® belongs to Brian P. Moran and Michael Lennington.
A quick check
Fractional or full-time: which manager do you need?
Four questions. Your answer appears on this page, and nothing is sent anywhere.
Talk Through Your ResultDoes a written sales process already exist?
Do your reps report directly to the owner today?
Would managing the team take less than a full week?
Does the sales strategy itself need rebuilding?
Your answers stay in your browser. Nothing is stored or sent.
What changes
What you will see as the cadence takes hold
Each sign above maps to a number you can track.
Coaching that reaches every rep
Count coaching sessions per rep per month before and after the cadence starts. Every rep should be on the schedule, not just the one who asks, and each session is tied to a live deal rather than a general check-in.
Signal: coaching sessions per rep per month.
Activity you see every week
The 12 Week Year® execution score shows each week whether every rep did the few actions that move the number. You stop learning about a quiet rep at month end.
Signal: the weekly execution score by rep.
A forecast against the quarter
Compare the forecast at the start of each quarter with the result. Lead metrics and trend lines are there to close that gap, so you can commit to hiring and spending with more confidence.
Signal: forecast versus actual.
Months to first quota
Measure months to first full quota for each new hire against the hires before the cadence went in. A written ramp turns that number into something you can plan around.
Signal: months to first full quota.
Read the TRL Systems story →Where this fits
More ways we help the same team
Fill the seats, or train the manager you already have.
When the problem is an empty seat
Sales recruiting
A manager cannot coach a seat that is empty or wrongly filled. We recruit reps scored with PXT Select® against the role.
Sales recruiting with a six-month guarantee →When you have a manager who needs the skill
Sales leadership training
If a manager is already in place, train them on Customer Focused Selling® and sales leadership and let them run the cadence.
Sales leadership training programs →A built team still sells through conversations. See sales communication training built on Everything DiSC®.
Outsourced sales management
Find the seat your situation needs
Choose by the situation you are in, or by the role you need.
No Sales Leader Today
Nobody owns the number yet.
Between Sales Leaders
The seat just opened.
Scaling Beyond Founder Sales
You are still the best seller.
Fractional VP of Sales
Build the function, then hand it back.
Fractional CRO
Sales, marketing and success under one number.
Outsourced Sales Manager
The seat filled, without the headcount.
Talk to us
Book a call about your sales team
Bring your reps, your pipeline and the forecast you are least sure of. You leave with three things.
- Whether a fractional manager fits your team
- What the first month would install
- A quote for your team
Before you decide
Fractional sales manager questions
Straight answers on cost, the weekly work and what happens next.
Talk through your sales team →
A fractional sales manager is an experienced sales manager who runs your sales team part-time: the pipeline review, coaching, activity standards and the forecast. revenueify delivers the role inside outsourced sales management, on Customer Focused Selling® and a documented weekly and monthly cadence.
revenueify’s outsourced sales management, which includes the fractional sales manager role, runs $3,000 to $20,000 a month per sales professional, depending on team size and how much of the load you want us to carry.
Runs a 15-minute accountability meeting, coaches reps on live deals, reviews the pipeline and owns the forecast call. Each month we update every rep’s A.I.M. plan, run account planning on focus accounts and review the numbers with you.
A fractional sales manager runs an existing team to a cadence. A fractional VP of Sales builds the function first: strategy, playbook, hiring profile and forecast. If no written process exists yet, start with the VP.
No. Your reps stay your employees. We add the management layer and the system, and some reps who looked marginal turn out to have been simply unmanaged.
We coach an internal manager into the seat or recruit one through our sales leadership recruiters, then run a structured transition so the cadence keeps running. The handover date is written into the statement of work.
Yes. In the first month we get access to your CRM, review the pipeline, account history and data structure, and build the A.I.M. plans on the data you already have.
Every rep takes an Everything DiSC® profile in the first month. The manager uses it to coach each rep in the style that lands, and to help each rep adapt to the style of the buyer in front of them.
Let's amplify your revenue
Put a sales manager on your team
A call on your reps, your pipeline and the first month.
