Sales Prospecting Training Courses that actually builds the pipeline
A complete Sales Prospecting Training Program founded on a Customer Focused Selling Approach
Train your sales team to prospect the way modern buyers expect to be sold. revenueifyās Sales Prospecting Training Course teaches Customer Focused Selling and outcome based conversations that lead with real business issues, not pitches or scripts. This course gives sales leaders a structured, repeatable way to train teams to earn meetings by creating value early, asking better discovery questions, and aligning outreach to customer priorities. If your team is active but not effective, this course resets prospecting around meaningful conversations that build trust, pipeline, and long term customer relationships.
Industry Customized-Never Generic
Sales Prospecting Training Courses
Generating Interest at the Executive Level
revenueify Complete Sales Prospecting Training Course
Defining the Ideal Customer Profile
Weekly Time Blocking
Defining Contact Roles
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Understanding Vertical Business Issues
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Utilizing World Class IBSĀ®
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Structured Follow up
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Sales Prospecting Channels
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Measurable Sales Performance Outcomes
- Win rates increase by approximately 50 percent
- Margins improve by 15ā20 percent per sales professional
- Pipeline becomes smaller, healthier, and more predictable
- Sales team turnover reduced by up to 30 percent
These outcomes are not aspirational. They are consistently observed across organizations that implement REVUP Achiever and reinforced by direct participant feedback.
Participants report stronger discovery, better preparation, clearer positioning, and more confident customer conversations. Sellers stop leading with technology and start leading with business outcomes. Meetings become more focused. Opportunities move with greater clarity. Forecasts improve because sellers understand where deals truly stand.
At the individual level, sellers consistently report increased confidence, better planning discipline, improved prospecting consistency, and a shift in identity from salesperson to business consultant. DiSC awareness, the F.I.N.D. Interview System, and Outcome Based Selling opportunity planning are repeatedly cited as immediate value drivers.
Outcome-Based Sales Skill Development
- Two-day in-person foundation followed by eleven structured reinforcement sessions
- Sequenced to move from clarity and focus into outcome based execution
- Covers the complete front half of the sales process
REVUP Achiever is intentionally sequenced to build skills in the order they are actually used in the field. Participants begin by establishing focus, discipline, and territory clarity before moving into discovery, opportunity development, presentations, objections, and commitment. Each phase builds on the last so sellers are not advancing tactics before the foundation is in place.
In-Person Foundation
- Goal Review and Vision Planning using the 12 Week Year framework to establish execution discipline, measurable outcomes, and weekly routines
- Customer Matching using DiSC behavioral awareness to improve communication, trust, and customer selection
- Territory Management and Ideal Customer Profile definition to align time investment with account value and opportunity
- Generating Interest through outcome focused prospecting tied to vertical business issues and relevance
- Preparing presentations organized around customer business objectives rather than products or features
- Delivering outcome focused presentations with live feedback to reinforce clarity, credibility, and customer focus
- Customer Focused Meeting Planning using the F.I.N.D. Interview System to improve discovery quality and meeting effectiveness
Follow-Up Sessions and Objectives
The eleven follow-up sessions are designed to turn concepts into habits. Each session reinforces Outcome Based Selling execution using live opportunities, real accounts, and active customer conversations.
Session 2: Plan Your Work and Territory
- Objective: Create focus and execution discipline
- Participants analyze current time usage, identify inefficiencies, apply vertical specialization, and build a focused territory plan aligned to outcomes
Session 3: Outcome Based Pipeline Development
- Objective: Improve pipeline quality, not activity volume
- Participants define professional selling standards, apply active references, develop Initial Benefit Statements, and build a consistent prospecting cadence
Session 4: Outcome Based Pre-Call Planning
- Objective: Improve preparation and meeting confidence
- Participants set new 12 Week goals, deepen meeting planning discipline, and refine use of the F.I.N.D. Interview System for stronger discovery
Session 5: Business Consultant vs Salesperson
- Objective: Shift identity and mindset
- Participants learn the Four Elements of Trust, why financial ROI matters, and how to position conversations around business impact
Session 6: Outcome Based Selling Opportunity Planning
- Objective: Eliminate random acts of selling
- Participants use the Opportunity Planner to translate live conversations into strategic clarity, decision drivers, and next steps
Session 7: Putting Outcome Based Selling Into Practice
- Objective: Reinforce application in real opportunities
- Participants actively apply outcome based selling in current deals and replace product focused conversations with outcome focused dialogue
Session 8: Painting the Outcome Based Opportunity Picture
- Objective: Strengthen positioning and presentation structure
- Participants apply the Objective Lens framework and create the revenueify Executive Summary tied to customer outcomes
Session 9: ObjectiveLens Presentations
- Objective: Improve presentation mastery and peer learning
- Participants prepare, present, critique, and refine outcome based presentations in a group setting
Session 10: Overcoming Objections
- Objective: Improve confidence and control in difficult conversations
- Participants identify objection types, practice listening and analysis, clarify concerns, and reframe objections effectively
Session 11: Gaining Commitment
- Objective: Improve closing discipline and clarity
- Participants define true commitment, practice trial closes, identify buying and danger signals, and align closing styles to behavioral styles
Session 12: REVUP Apex Capstone Event
- Objective: Demonstrate mastery and reinforce long-term adoption
- Participants present real-world application, teach back key concepts, and complete certification through demonstrated execution
Whatās Included in REVUP Achiever
- Everything DiSC Sales Profile and personalized report
- 12 Week Year goal setting and execution system
- REVUP Achiever Playbook with tools and frameworks
- In-person foundation training (1.5ā2 days)
- Eleven live virtual reinforcement sessions
- Access to the REVUP Portal for ongoing application and coaching
- REVUP Achiever certification upon completion
Every component of REVUP Achiever is designed to support long-term behavior change. Assessments, tools, training, and reinforcement are integrated into a single Outcome Based Selling system that participants use daily.
The REVUP Portal is what keeps The REVUP Achiever Course tied to real customers and real opportunities from start to finish. It is not a content library that you visit once. It is the system that turns each lesson into a small action you complete on live deals, then builds the next step so the work keeps moving.
Inside the Portal, REVUP Achiever participants work through bite sized Missions that push progress in the field, not just in a classroom.
One on one coaching is the core advantage. Participants submit real work from the Course and get direct guidance from a revenueify coach on what to adjust, what to say next, and how to move the opportunity forward. That feedback loop keeps execution practical and specific.
The REVUP Alliance community adds pace and accountability. Learners post questions, share wins, and pressure test approaches with peers who are working the same Courses. Coaches and peers can also prompt follow up when momentum stalls, so progress does not drift between sessions.
If you want a Course that creates consistent behavior change, the REVUP Portal is the mechanism that keeps learning active, social, and coached through the full program.
Sales Prospecting Training Courses
Built on the Legacy of Customer Focused SellingĀ®
A Legacy of Results: The Evolution of Customer Focused SellingĀ®
Over 30 Years of Proven, Adaptable Methodology
1988
Corporate Sales Coaches Is Established
Corporate Sales Coaches was founded in 1988 by Len DāInnocenzo and Jack Cullen, the original architects behind a practical and results driven approach to Sales Training. From the beginning, Len and Jack set out to build more than a generic training program. They developed a learning framework that has been refined through decades of real world application with management, sales, and customer service professionals across a wide range of industries. Over the years, they personally coached thousands of professionals, from experienced veterans to those just starting their careers, helping them drive measurable improvement in performance and confidence. What set their work apart was a relentless focus on customization. Every instructor led Sales Training engagement was tailored to the specific goals, challenges, and outcomes each client was trying to achieve, ensuring the training translated into lasting behavior change and business results.
1992
Customer Focused Selling is Launched
Customer Focused SellingĀ® is born to bring a complete system to a Customer Focused Selling Approach. The original creators of Customer Focused Selling wanted a program that was more than just a rah-rah event. They envisioned a program that saw real results through structured reinforcement and practical application. From using Everything DISC to Sales Prospecting, to Strategic Account Management, they wanted to focus to be on Customer Lifetime Value.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len DāInnocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2008
CFS Helps organizations during the recession
During the Great Recession, organizations that adopted the Customer Focused SellingĀ® approach gained a competitive edge when it mattered most. This proven Sales Training methodology helped teams shift from transactional tactics to a Customer Focused Selling strategy rooted in solving real business issues. By aligning solutions with customer priorities, companies built stronger relationships and increased customer lifetime valueācritical advantages in a down economy. Rather than chasing short-term wins, CFSĀ® clients focused on long-term impact. The Customer Focused Selling approach empowered sales teams to lead with value, deepen trust, and create resilient partnerships that sustained growth through economic uncertainty.
2015
Industry Customization
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused SellingĀ® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused SellingĀ® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organizationās goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused SellingĀ® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueifyās Sales Training and Customer Focused SellingĀ® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is added to CFS
We added the 12 Week YearĀ® to the Customer Focused SellingĀ® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused SellingĀ® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
Today
Evolution
Customer Focused SellingĀ® continues to evolve as customer expectations, industries, and buying environments change. While the tools and execution systems are updated, the core of the methodology remains the same. Customer lifetime value is always placed front and center, guiding sales professionals to think beyond single transactions and toward long term relationships. Business issues consistently win over speeds and feeds, ensuring conversations stay focused on outcomes that matter to the customer. And we continue to reject generic sales training, because one size fits all programs do not drive meaningful results. Customer Focused SellingĀ® is built to adapt without losing its foundation.
Explore Other Sales Training Programs from revenueify
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A Sales Prospecting Training Course that Sticks after the classroom
Build an Outcome Based Selling system your team will actually use
Set up a time to talk about REVUP Achiever and the outcomes you want to achieve.
REVUP Achiever is not sales training. It is a sales system designed to deliver measurable results through discipline, structure, and execution.
