When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
The Sales Organization Assessment That Starts Every revenueify Engagement
For leaders who would rather diagnose than guess
Before anyone recommends training, a new hire, or a new tool, you deserve to know what is actually limiting your revenue. The A.I.M. Assessment is the data-driven diagnostic every revenueify engagement begins with. It reads where your sales organization truly stands today, so the plan that follows is built on evidence instead of assumptions, and you see exactly what to fix first.
What Is a Sales Organization Assessment
A sales organization assessment is a structured, data-driven evaluation of a company's entire sales function, the people, the process, the structure, and the management cadence, used to find what actually limits revenue before investing in a fix. Done well, it replaces guesswork about why the number is missing with evidence about where to intervene first.
Most organizations skip this step. They feel a symptom, slow growth, high turnover, soft forecasts, and reach for the familiar answer: more training, another hire, a new tool. When the real constraint was somewhere else, the investment produces little, and the symptom returns. Sales improvement starts with an accurate diagnosis, not a default solution.
The A.I.M. Assessment is revenueify's version of that diagnosis. A.I.M. stands for Analyze, Implement, Move Forward, and the assessment is the Analyze that opens every engagement. It is the reason revenueify never prescribes before it measures, and it is the same discipline we run inside our own business every month.
What Happens When You Solve the Wrong Problem
Every one of these starts with a reasonable guess and ends with budget spent on the wrong fix.
You trained, and nothing moved
The team sat through a program, but the real constraint was a broken process or the wrong people in the wrong seats. Training cannot fix what it was never aimed at, so the number stayed flat and the team concluded training does not work.
You hired, and the gap reappeared
A new rep was supposed to be the answer, but they walked into the same unclear process and weak coaching that held back the last one. Without a diagnosis, you replaced a person instead of fixing the system, and the gap came right back.
You cannot tell why the number slips
The quarter misses and every explanation is a theory. Pipeline, skills, leadership, market, take your pick. Without a structured read on the organization, you are debating symptoms instead of acting on a cause, and the same surprise repeats next quarter.
Analyze. Implement. Move Forward.
That is what A.I.M. stands for, and it is the loop the assessment opens. The diagnosis is not a report that sits on a shelf. It is the first turn of an operating cadence.
Analyze the assessment itself
We start with your data, not a generic questionnaire. The assessment reads the real state of your sales organization, the people and their skills, the process and method maturity, the team structure and fit, the leadership cadence, and the reliability of the forecast. The output is a clear picture of the single constraint limiting growth most, plus the ones behind it, ranked so you know what to address first instead of trying to fix everything at once.
Implement the plan the findings demand
The findings turn into a plan through OBJECTIVELens®, which maps the objectives, the roadblocks in the way, and the specific moves that clear them. From there the work is aimed only at what the assessment found, whether that is installing Customer Focused Selling®, tightening the management cadence, or fixing how the team is structured. Because the plan is built on evidence, the investment goes where it actually changes the number.
Move Forward the monthly cadence
A.I.M. does not end at the assessment. It becomes a monthly rhythm: implement against clear lead and lag metrics, then review the trend lines so problems surface while there is still time to act. Each year the assessment is revisited so the plan keeps pace with the business. This is how a diagnosis stays alive as accountability rather than fading into a slide deck after kickoff.
What the Assessment Reads
Six dimensions of your sales organization, each scored on evidence, so the constraints are ranked rather than guessed.
People and Skills
How each rep actually performs against the selling skills that move deals, and where the real capability gaps sit.
Sales Process and Method
Whether the team runs one repeatable method or improvises, and how mature the process is from discovery to close.
Team Structure and Fit
Whether the right people are in the right seats, informed by Everything DiSC® behavioral style and role fit.
Leadership and Coaching
How managers coach, how often, and whether the cadence holds skills in place or lets them fade.
Pipeline and Forecast
How reliable the forecast is, and where deals stall, so the number becomes a read on reality instead of a hope.
The Deliverable
A ranked, evidence-based picture of what limits revenue most, with a clear first move. No generic scorecard.
Not a Skills Quiz. A Diagnosis You Can Act On
Plenty of tools score individual reps. The A.I.M. Assessment reads the whole organization, and it is built to start a fix, not file a report.
01 Data, Not Assumptions
Every revenueify engagement begins here because we refuse to prescribe before we measure. The assessment works from your real data and surfaces the constraint that the eye-test misses, so the plan is built on evidence and the ROI conversation is honest from day one.
02 Built for Lifetime Value
The assessment does not just look at this quarter's close rate. It reads how the organization grows and keeps customers over time, because the whole Customer Focused Selling® methodology is built around customer lifetime value, not one-off wins.
03 We Run It on Ourselves
A.I.M. is not a tool we sell and do not use. It is the operating cadence revenueify runs internally every month. If a framework does not work for us, we do not teach it, so the assessment you receive has been tested in real selling, not just designed in a deck.
What Our Clients Say
Real Results from Real Organizations
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clients’ organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nation’s largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
Frequently Asked Questions About the A.I.M. Assessment
Stop Guessing What Is Holding Revenue Back
Start With a No-Obligation Assessment
The A.I.M. Assessment turns the question of why the number slips into an answer you can act on. You get a ranked, evidence-based read on your sales organization and a clear first move, before you spend a dollar on the wrong fix. It is where every revenueify engagement begins, and it is where yours can too.
