When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
Train. Manage. Build.
One system that
amplifies revenue
revenue – amplified
We train your team, manage your team, and build your team, all on one methodology: Customer Focused Selling®. Every program is built for your industry and grounded in behavioral science. Where most firms only advise or only train, we install the system and run it with you.
The one-partner difference
Most companies stitch together a trainer, a recruiter, and a consultant. You get one team
revenueify is a revenue operations firm that trains, manages, and builds B2B and B2C sales teams under a single methodology, Customer Focused Selling®. Built on a selling system with more than 30 years of proof and powered by behavioral science and the A.I.M. data assessment, we turn inconsistent sales results into predictable, compounding growth.
revenue
amplified
amplifiedThe real problem
Inconsistent revenue is a system problem, not a people problem
Your people are capable. The issue is what surrounds them.
Deals stall because discovery stays shallow. Forecasts miss because no two reps qualify a pipeline the same way. Good people leave because onboarding is a binder, not a system. And when a sales leader walks out, the process leaves with them. Training events promise a fix, then fade by the next quarter. The pattern is rarely a motivation gap. It is the absence of one operating system that everyone runs, every week.
One system, three ways in
Train the team, manage the team, or build the team
Most companies do not need another vendor. They need one system that holds. revenueify installs Customer Focused Selling® once, then meets you wherever the gap is widest right now. Enter through any door; it is the same methodology underneath.
Train
Sales Training
Customer Focused Selling® programs customized to your industry, then reinforced in the REVUP Portal and AI coaching so the skills stick long after the workshop ends.
Explore sales trainingManage
Outsourced Sales Management
No sales leader, or one stretched too thin? We lead your team, run the operating cadence, and install the process, from fractional CRO down to day-to-day sales management.
Explore outsourced sales managementBuild
Sales Recruiting
Hire reps who fit the role and the culture, screened with behavioral science so they ramp faster, sell sooner, and stay on the team longer.
Explore sales recruitingNeed the whole engine designed and run for you? That is revenue consulting, all of it as one engagement.
The foundation
Built on what generic training skips
Every leg of the system stands on the same foundation. It is why the results last instead of fading after the kickoff.
01Industry-Specific, Always
We build for the language, buyers, and sales cycle of your vertical. Our associates are insiders in your industry, thought leaders and active participants, not generalists parachuted in with a template.
02Behavioral Science Built In
Everything DiSC® is embedded from the C-suite to the front line, so your whole team hires, coaches, and sells with one shared read on people, instead of guessing.
03Data, Not Assumptions
Every engagement opens with the A.I.M. assessment, Analyze, Implement, Move Forward, so the plan starts from your real numbers and ROI is on the table from day one.
04Built for Lifetime Value
We optimize for the relationships that compound, not one-off wins. The real growth lives in the value created after the first close, so that is what the whole system is tuned for.
The methodology
Customer Focused Selling®, the system underneath every engagement
It replaces random acts of selling with a repeatable system: structured discovery with the F.I.N.D. Interview System®, outcome-based presentations with OBJECTIVELens®, and disciplined execution with the 12 Week Year®. Same method whether we train your team, manage it, or help you hire it.
Customer Focused Selling®
Explore our Full Sales Methodology with the Interactive CFS® Bowtie Funnel Below
Foundational Sales Skills
Three decades in the making
A methodology with receipts
Customer Focused Selling® was codified in 1992 on behavioral-science roots tracing back to the original DiSC® model, then sharpened through every market shift since. The full story, from the first playbook to AI coaching, lives on our timeline.
Timeline of Innovation and Impact
1928
The DiSC Model is Born
William Moulton Marston publishes “Emotions of Normal People,” laying the groundwork for understanding human behavior in business and sales.
1992
Customer Focused Selling® is Created
Jack Cullen and Len D’Innocenzo codify a system that centers the buyer, powered by DiSC, strategic questioning, and the F.I.N.D. Interview System®. The bowtie funnel becomes a new standard for outcome based selling.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len D’Innocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2014
Outsourced Sales Management is Started
revenueify launched outsourced sales management to extend the Customer Focused Selling® Approach beyond training and into real world execution. It was created to help organizations implement specific sales training initiatives, reinforce the sales process, and drive disciplined adoption. This model ensures Customer Focused Selling becomes how teams operate, not just what they learn.
2015
The First Industry Customized Playbook Launches
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused Selling® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused Selling® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organization’s goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused Selling® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2022
Sales Recruiting is Added
Sales recruiting became a natural extension of revenueify as our customers grew and expanded their sales teams. We saw firsthand that hiring the right talent was critical to sustaining Customer Focused Selling®. Our recruiting approach aligns candidates to the sales process, culture, and outcomes required for long term success, not just filling seats.
2023
A.I.M. Assessment is Added
The A.I.M. Assessment was launched to bring data and clarity to revenue decisions. At revenueify, we believe the right sales training and revenue operations recommendations must be grounded in real insight, not assumptions. A.I.M. provides a diagnostic view of sales process, performance, and execution, enabling data driven recommendations with confidence. It has become a hallmark revenueify service, used as a standalone assessment or embedded within sales training and outsourced sales management programs to drive measurable, predictable outcomes.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueify’s Sales Training and Customer Focused Selling® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is Added
We added the 12 Week Year® to the Customer Focused Selling® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused Selling® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
2026
A.I. Sales Coaching Is Launched
Revenueify launched AI sales coaching inside the REVUP Portal to close the gap between training, practice, and real coaching impact. Built on the Customer Focused Selling® Approach, this connected AI Sales Coach turns role play into measurable skill growth and delivers leader ready coaching data. It is not AI for AI’s sake. It is a system that connects practice to outcomes, giving sales leaders clear insight into what to coach, reinforce, and improve across the team.
Today
Evolution
Revenueify continues to evolve to meet the real challenges revenue organizations face. Our focus spans sales training, outsourced sales management, sales recruiting and talent optimization, and revenue operations. As Customer Focused Selling® adapts to changing buying environments, our methodology remains anchored in Customer Lifetime Value and business outcomes. Through industry specific programs, data driven insights, coaching cadence, and digital reinforcement, revenueify delivers practical, scalable solutions that reject generic training and drive measurable, long term impact.
No two engagements are alike
We read your numbers before we touch your team
Most firms sell you a program and hope it fits. We do the opposite. Before we train a single rep or step in to lead, the A.I.M. assessment reads your real sales process, performance, and execution, then turns it into a prioritized plan built on your reality.
Analyze. Implement. Move Forward. It is why two companies never get the same revenueify program, and why the change shows up in the numbers, not just the training room.
Get your A.I.M. Assessment
A short read on where your revenue is leaking. No pitch required.
The human layer
People buy from people, so we start with behavior
Everything DiSC® is woven through every revenueify program, so your team learns to read each buyer, and each other, and adapt instead of guessing. It is the difference between a pitch and a conversation. Pair it with our communication skills training and your whole organization, not just sales, speaks the same language.
revenueify is an authorized partner for Everything DiSC®.
AI Sales Coaching
Training fades without practice, so we built the practice in
Most sales training follows the same arc: a great workshop, a burst of energy, and weeks later the new skills are gone, because nothing reinforced them under real pressure. revenueify closes that gap with AI Sales Coaching built into the REVUP Portal, a connected AI coach that scales from one seller to an enterprise team.
Practice on demand
Reps run AI sales role play through real Customer Focused Selling® conversations any time, and get instant, specific feedback that turns knowing into doing.
Reinforcement that sticks
The AI coach reinforces the exact methodology your team was trained on, so the workshop becomes a daily habit instead of a one-time event.
Coaching data for leaders
Manager dashboards show what to coach, reinforce, and improve across the team. It is not AI for its own sake; it connects practice to outcomes.
The numbers
Proof, not promises
Decades of the same methodology, applied to real revenue teams.
30+
years of proven methodology
50%
increase in average win rates
15-20%
increase in sales pipeline
98%
client retention across engagements
Figures reflect results across revenueify engagements.
Client stories
Real results from real revenue teams
A national distributor. A commercial interiors leader. AV and systems integrators selling complex, multi-stakeholder deals. Same system, different industries.
What Our Clients Say
Real Results from Real Organizations
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clients’ organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nation’s largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
From the corner office to the field
Built for everyone who has to sell
Wherever you sit, there is a door, and the system underneath is the same.
VP
VP of sales & leaders
You need consistency: higher win rates, faster onboarding, forecasts you can trust, and managers who actually coach.
Lead the teamMGR
Sales managers
Coach the team, run the cadence, and hit the forecast with less firefighting, using behavioral coaching that adapts to each rep.
Coach the teamREP
Salespeople
Win more of your own deals with a repeatable process and on-demand AI practice that builds real skill, not just notes.
Sharpen your craftOWN
Founders & owners
You have carried sales yourself. Build a system and a team that scales without you in every deal.
Build the engineALL
Anyone who must sell
Engineers, owners, and service pros who have to sell: learn outcome conversations without ever feeling salesy.
Learn to sellOwn your market
Want to build your own revenueify practice?
If you are an industry expert ready to run your own sales training and revenue business, our franchise and licensing model lets you deliver Customer Focused Selling® under your own banner, with our methodology, tools, and support behind you.
Learn, engage, amplify
See the methodology in action
Workshops, boot camps, and webinars, pulled in automatically so this always shows what is coming up next.
Let's amplify your revenue
Start Your Journey Toward Measurable Growth
Whether you are building a sales team, fixing a broken process, or scaling past founder-led sales, it starts with one conversation, or one assessment.
