Sales training built around your industry, not a generic script
We are the team behind Customer Focused Selling®, and the system that turns it into revenue
You have an existing sales team and real revenue goals. revenueify combines sales training, outsourced sales management, and recruiting into one connected system, customized to how your industry actually buys. It starts with a conversation about your outcomes, not a pitch about us.
The Problem with Traditional
Sales Consulting
Why Generic Sales Consulting Fails Most Organizations
Most sales consulting organizations deliver generic programs that overlook the unique challenges and nuances of your industry. Whether it is sales training, outsourced sales management, or sales recruiting, these one size fits all solutions rarely drive lasting change or measurable results.
At revenueify, we do things differently. Our team is made up of industry focused specialists who understand your market’s realities. We use proven assessment processes to further customize every engagement, ensuring that our solutions fit your business and your goals.
This combination of deep industry expertise and tailored assessments allows us to achieve a retention rate of over 90 percent on our programs and a 96 percent success rate for sales professionals we recruit to stay beyond the twelve month mark.
We are outcome focused. We get the job done and we track progress every step of the way. From the AIM assessment to the APEX Capstone events, we measure results and ensure every action is tied to your business objectives.
Start with the method
The shortest way to understand how we sell
Before you book a call, read the method. The Last Advantage is a short sales fable by revenueify founder Tyler Ebnet, following one sales manager and his team through the whole of Customer Focused Selling®. It tells you more about how we work than any about page can.
Why revenueify is Different
What Sets revenueify Apart
Lifetime Value, Industry Specific Programs, and Tactical Coaching
At revenueify, we do things differently. Here is how we stand out in sales training, outsourced sales management, and sales recruiting:
Every program is built to maximize the lifetime value of your customer relationships
We never use generic solutions; each industry we serve gets a separate, customized program
Our coaching is tactical and practical, not just motivational speeches
We use behavioral science and data, including DiSC, PXT, and performance metrics, to drive real results in coaching and hiring decisions. DiSC is a game changer for building stronger teams and lasting outcomes
Three Disciplines, One Revenue System
Most firms sell you a training event, then disappear. revenueify is the only firm that combines sales training, outsourced sales management, and recruiting into a single connected system, so the skills you build are managed, measured, and hired for, not left to fade. Start where your gap is today.
Sales Training
We install Customer Focused Selling® in your team’s language and your industry’s buying process, then reinforce it so it sticks past the 90-day mark where most training fades.
Explore sales training Outsourced Sales Management
When you need the system run, not just taught, our managers operate your sales function on the A.I.M. cadence (Analyze. Implement. Move Forward.) until your own leaders are ready to take it over.
Explore outsourced management Sales Recruiting
Training only works on the right people. We hire for sales aptitude using PXT Select® and Everything DiSC® before a candidate ever reaches your floor.
Explore sales recruitingOur Story And Timeline
The revenueify Journey: From Behavioral Science to Outcome Based Selling
A Legacy of Innovation in Sales Training, Sales Recruiting, and Outsourced Sales Management
The story of revenueify is a story of transformation—of the sales profession, of customer relationships, and of measurable business outcomes. Our journey began with a simple but powerful belief: sales training, sales recruiting, and outsourced sales management should never be generic. They should be outcome focused, industry specific, and rooted in behavioral science.
Timeline of Innovation and Impact
1928
The DiSC Model is Born
William Moulton Marston publishes “Emotions of Normal People,” laying the groundwork for understanding human behavior in business and sales.
1992
Customer Focused Selling® is Created
Jack Cullen and Len D’Innocenzo codify a system that centers the buyer, powered by DiSC, strategic questioning, and the F.I.N.D. Interview System®. The bowtie funnel becomes a new standard for outcome based selling.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len D’Innocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2014
Outsourced Sales Management is Started
revenueify launched outsourced sales management to extend the Customer Focused Selling® Approach beyond training and into real world execution. It was created to help organizations implement specific sales training initiatives, reinforce the sales process, and drive disciplined adoption. This model ensures Customer Focused Selling becomes how teams operate, not just what they learn.
2015
The First Industry Customized Playbook Launches
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused Selling® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused Selling® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organization’s goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused Selling® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2022
Sales Recruiting is Added
Sales recruiting became a natural extension of revenueify as our customers grew and expanded their sales teams. We saw firsthand that hiring the right talent was critical to sustaining Customer Focused Selling®. Our recruiting approach aligns candidates to the sales process, culture, and outcomes required for long term success, not just filling seats.
2023
A.I.M. Assessment is Added
The A.I.M. Assessment was launched to bring data and clarity to revenue decisions. At revenueify, we believe the right sales training and revenue operations recommendations must be grounded in real insight, not assumptions. A.I.M. provides a diagnostic view of sales process, performance, and execution, enabling data driven recommendations with confidence. It has become a hallmark revenueify service, used as a standalone assessment or embedded within sales training and outsourced sales management programs to drive measurable, predictable outcomes.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueify’s Sales Training and Customer Focused Selling® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is Added
We added the 12 Week Year® to the Customer Focused Selling® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused Selling® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
2026
A.I. Sales Coaching Is Launched
Revenueify launched AI sales coaching inside the REVUP Portal to close the gap between training, practice, and real coaching impact. Built on the Customer Focused Selling® Approach, this connected AI Sales Coach turns role play into measurable skill growth and delivers leader ready coaching data. It is not AI for AI’s sake. It is a system that connects practice to outcomes, giving sales leaders clear insight into what to coach, reinforce, and improve across the team.
Today
Evolution
Revenueify continues to evolve to meet the real challenges revenue organizations face. Our focus spans sales training, outsourced sales management, sales recruiting and talent optimization, and revenue operations. As Customer Focused Selling® adapts to changing buying environments, our methodology remains anchored in Customer Lifetime Value and business outcomes. Through industry specific programs, data driven insights, coaching cadence, and digital reinforcement, revenueify delivers practical, scalable solutions that reject generic training and drive measurable, long term impact.
It Starts With How Your Team Communicates
Customer Focused Selling® lives or dies in the conversation, the discovery call, the tough pushback, the moment a buyer goes quiet. Communication is the skill our clients ask us to build most often, because it is where outcomes are won or lost.
Active Listening for Sales
Reps who listen for the buyer’s real objective, instead of waiting to talk, uncover the needs that close deals. This is the foundation of every customer-focused conversation.
Learn moreDiscovery Questions That Open Real Conversations
The F.I.N.D. Interview System® gives your team the questions that surface a buyer’s facts, objectives, needs, and dreams, so discovery stops being a checklist.
Learn moreHandling Difficult Sales Conversations
Pushback, price objections, and stalled deals are communication problems first. We train your team to stay calm, stay curious, and keep the conversation moving.
Learn moreCustomer Focused Selling®
Foundational Sales Skills
Want a Lower-Pressure First Step? Meet Us at an Event
You do not have to start with a sales conversation. Many of our clients first met revenueify at a live workshop or webinar, where you can see Customer Focused Selling® in action with no commitment. It is the easiest way to start your journey with us.
Meet Our Associates
Built by Associates. Fueled by Insight. Proven by Results.
Our Team of Vertical Experts
Our associates are operators first—vertical specialists who lead with real-world experience and measurable outcomes.
Tyler Ebnet
President · Principal Consultant
15+ years building revenue organizations across IT VAR and commercial integration—combining people development with analytical rigor to scale faster while lowering selling expense. Recognized by HP and NSCA for managed services and sales leadership.
Bob Lobascio
Partner
Former Fortune 500 VP of Sales & Marketing; 20 years in the AV industry; certified trainer/facilitator across PSS, SPIN, strategic selling, and Customer Focused Selling. Known for building high performing sales cultures.
Jon Ray
Associate Partner · Commercial Integration
CRO and CEO experience driving double digit growth and organizational turnarounds in integration and technology. Specializes in eliminating bottlenecks, aligning GTM, and installing scalable systems that produce measurable outcomes.
David Stephens
Associate Partner · Manufacturers & Distributors
40+ years in outcome-based selling and sales leadership, including two decades in AV distribution/manufacturing and curriculum leadership at AT&T’s National Sales School. Designs tailored programs that align teams to business objectives.
Are You the Expert in Your Industry? Build a revenueify of Your Own
You just met our associates. Every one of them is an industry insider who owns a protected vertical and builds a customized sales training business on our methodology and platform. If you have spent a career mastering how your industry sells, and you want to turn that expertise into something you own, there is a path here for you.
Our Services
Discover How We Can Help
Everything DiSC
We don’t just “do DiSC”—we embed Everything DiSC Profiles into every layer of your organization. From the C-suite to the front lines, our approach creates a unified framework for communication, feedback, and growth.
Sales Training
Explore the outcomes you can achieve with revenueify's Customer Focused Selling Sales Training Programs
Outsourced Sales Management & Fractional CRO
Have bigger sales challenges or do you not have dedicated sales leadership? Explore how revenueify can help.
Sales Recruiting & Sales Team Optimization
Sales Hiring Services that increase tenure and amplify revenue faster. Check out how revenueify helps you build a rockstar sales team.
Frequently Asked Questions About revenueify
Reference
Every term on this site, defined in one place
We use a lot of specific language: methodologies, assessments, pipeline stages, coaching cadences. Some of it is ours and some of it is licensed from the people who built it. The glossary defines all 87 terms plainly, says which ones belong to revenueify, and names the owner when they belong to someone else.
Let's Talk About Where Your Revenue Could Go
Start Your Journey with revenueify
Tell us about your team and your goals. We will start by understanding your situation, your industry, your buyers, and your gaps, before we recommend anything. No pitch, just a conversation about outcomes.
