When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
Outsourced Sales Manager Who Runs Your Team and Owns the Result
Leadership team that needs a revenue operating system
We run your sales team day to day as a contracted service, accountable for execution on a signed plan, not just advice. We install Customer Focused Selling®, run the weekly cadence of the 12 Week Year®, coach every rep with Everything DiSC® on the data-led A.I.M. operating system, and report to you on the cadence, the activity, and the forecast. We do not rent you reps. We manage the team you already have, and we build it to hand back.
What Is an Outsourced Sales Manager
An outsourced sales manager is the day-to-day sales-management function delivered as a contracted service, where an outside firm runs your existing team and is accountable for execution, instead of you hiring a full-time manager. A revenueify outsourced sales manager runs the cadence, the coaching, the activity, and the forecast on a named system: Customer Focused Selling®, customized to your industry, on the data-led A.I.M. operating system and the 12 Week Year® cadence, on a signed plan we own and then hand back.
An outsourced sales manager is a service, not a person you put on payroll. The job is to run the team week to week and own the result: set the cadence, coach the reps, keep activity visible, and make the forecast real, all reported to you on a regular rhythm and tied to a contract. It is different from a fractional sales manager, who is a part-time individual manager embedded in your company a few days a week, and from the sales-outsourcing firms that rent you reps and walk. We do not rent reps. We manage the team you already have.
A revenueify outsourced sales manager is accountable for four things:
- The cadence, run on the 12 Week Year® and the Weekly Accountability Meeting so the team executes every week instead of drifting.
- The coaching, with Customer Focused Selling® installed as the method and Everything DiSC® used to coach each rep in the style that lands.
- The activity, made visible through lead metrics so you can finally see the work that drives the number.
- The forecast, built on the A.I.M. operating system and trend lines so the number you commit to is real.
Your Reps Can Sell. No One Is Running Them
You have a team that can close. What you do not have is anyone managing it. These are the cracks that show up when the management seat sits empty.
No one is managing the team
Your reps can sell, but nobody owns the day to day. There is no one setting direction, running one-on-ones, or holding the team to a plan, so a capable team runs at a fraction of what it could.
No cadence and no accountability
There is no weekly rhythm. Reps set their own pace, deals advance when they remember, and nothing keeps the critical-few actions honest, so good weeks and dead weeks just happen to you.
Activity you cannot see
You cannot tell who is doing the work until the results are already in. Calls, meetings, and pipeline-building happen in the dark, so by the time a problem is visible the quarter is half gone.
A forecast you cannot trust
The pipeline is a list of optimism. Deals slip, the number moves, and you find out late, so the commitments you make on top of it are built on a guess.
No one owns the number day to day
Hitting the target is technically everyone's job, which means it is no one's. When the month comes up short there is no single person accountable for the result, only reasons.
You do not need to hire a full-time sales manager to fix this. You need someone to run the team to a plan and be accountable for the result, starting now.
See how an outsourced sales manager runs your teamThree Ways We Manage Your Sales Team
An outsourced sales manager is the full-management model: we run your team day to day and are accountable for execution on a contract. It is the right fit when your reps can sell but no one is managing them, and you do not want to hire a full-time manager.
If you already have sales leaders who need coaching, or you only need help with one piece, we have a model for that too. We match the engagement to what your team actually needs.
Full Outsourced Sales Management
This is the outsourced sales manager engagement. We run your team and the team reports to us: we install Customer Focused Selling®, run the A.I.M. and 12 Week Year® cadence, coach every rep, and own the cadence, activity, and forecast on a signed plan. Best fit when the reps can sell but the management seat is empty.
Run my sales teamSales Leadership Management
When you already have sales managers in place, we coach them to run the system instead of running it for you. If you need someone to own the entire revenue number across sales, marketing, and customer success, that is the fractional CRO engagement.
See leadership-tier managementCustom / Dedicated Program
A focused blend of training and outsourced management aimed at one issue: a cadence to install, a forecast to fix, or a stretch of coaching. Best fit when one part of the management job is missing, not the whole seat.
Fix one part of the jobWhere an Outsourced Sales Manager Fits in Your Revenue Engine
Sales Management
The Bowtie Funnel: Solidifying a Sales Management Process
Outcome Based Selling
Monthly A.I.M. Sessions
1 on 1 Sales Coaching
Foundational Sales Skills
The System We Run, Not the Reps We Rent
The sales-outsourcing shops hand you bodies and a dashboard. We run your team on a named system, customized to your industry, and build it to keep running after we step back, so the way your team sells outlasts the engagement.
Customer Focused Selling® -- the method we install
The repeatable selling method we install with your team and then manage: outcome-based discovery with the F.I.N.D. Interview System®, a structured way to qualify and advance deals, and presentations built on OBJECTIVELens®. It replaces five reps selling five different ways with one proven motion, and it is the same Customer Focused Selling® taught on our training side, delivered here as a managed practice. See Customer Focused Selling® training ›
The A.I.M. Operating System -- what we are accountable to
The data-led operating system we run the team on: every engagement starts with the A.I.M. assessment, becomes a plan for the team and each rep, and turns into a monthly review of lead metrics and trend lines. It is how we keep ourselves accountable to numbers you can see, and how you get a forecast you can trust instead of a status update.
The 12 Week Year® -- the cadence we run
The execution cadence we own week to week: 12-week sprints, a 15-minute Weekly Accountability Meeting, and an execution score the whole team can see. It is the difference between a team that drifts and a team that produces every week, and it is the rhythm you keep after we hand the team back.
Everything DiSC® -- how we coach your team
Managing a team well means coaching each rep the way they actually take it in. Everything DiSC® lets us read each rep's behavioral style and coach in the language that lands, so a direct, fast rep and a careful, detail-driven rep both get coaching that works for them. That is how an outsourced sales manager develops your people, not just polices their numbers.
revenueify Outsourced Sales Management
A Managed Team That Stays Yours
Most outsourced sales offers rent you a team they own and keep billing as long as you let them. Three things make ours different.
Customized to your industry, never generic
We do not run a one-size playbook. The Customer Focused Selling® method, the cadence, and the coaching are tuned to your industry's buyers, sales cycle, and language, because how your team wins is not how a team wins in another market. A generic sales motion is exactly what we do not install.
Built to hand back, not to rent forever
Most outsourced arrangements are designed to keep billing, and they own the team, so when they leave your sales capability leaves with them. Ours is designed to end well. We manage your own team, document the system, develop an internal leader, and run a structured offboarding so the cadence keeps running after we step back. The goal is a team that no longer needs us.
Founded in behavioral science, so it sticks
Our coaching and our method are grounded in behavioral science, Customer Focused Selling®, and Everything DiSC®. That foundation means the way we manage fits how your buyers actually decide and how your reps actually sell, so the habits hold instead of fading the moment the engagement ends.
What an Outsourced Sales Manager Is Accountable For
An advisor suggests and leaves. An outsourced sales manager is on the hook. Here is exactly what we own on your team every week and every month, run on Customer Focused Selling® and the A.I.M. operating system, and reported back to you against a signed plan.
The cadence
On the hook every week
We run the operating rhythm
Each rep starts the week with a plan of the critical few actions that move the number, then meets us for a focused 15-minute Weekly Accountability Meeting: results actual versus goal, the weekly execution score, what is working and where they are stuck, and a commitment to the week ahead. It all runs inside the 12 Week Year®, which treats every twelve weeks like its own year so nothing waits for quarter-end.
Salespeople in a structured peer-accountability system are seven times more likely to hit their goals. We are accountable for the team executing every week, not for advice you have to chase.
The coaching
On the hook for skill
We develop every rep
We install Customer Focused Selling® as the method the whole team runs, then coach each rep with Everything DiSC® in the behavioral style that actually lands for them. Once a month we run Account Planning: a structured 60-minute session on each rep's focus accounts covering stakeholder mapping, white-space and expansion, customer objectives drawn out with the F.I.N.D. Interview System®, and an Initial Benefit Statement® for net-new pursuit.
We are accountable for reps getting better, not just busier, and for the customer relationships that drive lifetime value.
The activity
On the hook for the inputs
We make the work visible
The lead metrics and trend lines turn invisible effort into numbers you can see. We track the inputs that produce the result, so a rep who is slipping shows up in yellow or red weeks before the quarter is lost, not after. The trend lines are the early-warning system.
We are accountable for the leading indicators, the activity that has to happen now for the number to land later.
The forecast
On the hook for the number
We make the number real
Every engagement runs on the A.I.M. operating system. Each month we read each rep's plan against five to seven lead metrics and the trend lines, then roll it into a leadership review tied to the objectives in the plan. Hope is replaced with signal, so the forecast holds and the commitments you make on top of it rest on something real.
We are accountable for a forecast you can trust and for owning the number day to day, so the result is finally someone's job.
It is all on a signed plan. We are not a consultant who hands you a deck and disappears. We report to you on a regular cadence, against the objectives and lead metrics in the contract, and we are accountable for execution, not just opinions. It is the same system a fractional VP of sales builds. Here, we are the ones on the hook for running it.
How the Outsourced Management Engagement Works
Outsourced does not mean hands-off. It follows a clear path, the team stays yours, and you keep the system after we step back.
1. Assess
We start with the A.I.M. assessment: your data, pipeline, team, and process. The plan is built on what is actually happening, not a template.
2. Install the system
We install Customer Focused Selling® with the team, customized to your industry, so every rep runs the same proven motion instead of their own.
3. Run the cadence
We run the team week to week: the Weekly Accountability Meeting, the 12 Week Year® sprint, monthly A.I.M. reviews, and DiSC®-based coaching.
4. Report and stay accountable
We report to you on a regular cadence against the objectives and lead metrics in the plan, so you always know where the number stands and who is doing what.
5. Hand back
We develop an internal leader, document the system, and run a structured offboarding, so the cadence keeps running after we step back.
A Fraction of a Full-Time Sales Manager
A full-time sales manager runs well into six figures a year in salary, bonus, and benefits, plus the risk and lost quarters of hiring the wrong one. An outsourced sales manager is a fraction of that loaded cost, scaled to the size of your team and how much of the management job you want us to carry.
And because we manage your own team and build the system to hand back rather than bill forever, you are paying for a managed function you keep, not a vendor you can never leave.
The Operating Cadence a Fractional VP of Sales Installs
Building the strategy is the easy part. What makes a sales engine hold is the rhythm behind it. A revenueify fractional VP of sales installs one operating cadence that runs at four horizons, so execution never waits for quarter-end and every level rolls up into the next.
Weekly
Every week, 15 minutes
The Weekly Accountability Meeting (WAM)
The heartbeat of the engine. Each rep starts the week with a Weekly Plan of the critical few actions that move the number, then meets for a focused 15-minute Weekly Accountability Meeting: results actual versus goal, the weekly execution score, what is working and where they are stuck, and a commitment to the week ahead. The execution score is not a judgment, it is an honest signal of consistency, and salespeople in a structured peer-accountability system are seven times more likely to hit their goals. This is where activity stays honest instead of drifting until the month closes.
Monthly
Every month
A.I.M. Sales Planning and Account Planning
Once a month the rhythm steps back from the week and reads the trend. In A.I.M. Sales Planning, each rep’s plan is updated against five to seven lead metrics and the trend lines that show whether the team is improving, plateauing, or sliding. Those trend lines are the early-warning system: they surface a slipping rep in yellow or red before the quarter is lost, and they roll up into a leadership review tied to the objectives in the plan.
Alongside it, Account Planning runs as a structured 60-minute session on each rep’s focus accounts: stakeholder mapping, white-space and expansion, customer objectives drawn out with the F.I.N.D. Interview System®, and an Initial Benefit Statement® for net-new pursuit. Together the monthly cadence turns the pipeline into a forecast you can trust and protects customer lifetime value.
Quarterly
Every 12 weeks
The 12 Week Year® Sprint
The engine runs on the 12 Week Year®, which treats every twelve weeks like a full year so nothing waits for some distant year-end. Goals are set and executed against five disciplines -- vision, planning, process control, measurement, and time use -- and three principles: accountability, commitment, and greatness in the moment. At the close of each sprint comes the Week 13 reset: celebrate the wins, reflect honestly on the execution scores and what got in the way, then relaunch the next twelve weeks with a fresh set of critical-few tactics. The quarter becomes a finish line the whole team can feel, not a status update.
Annual
Every year
A.I.M. Annual Planning
At year end the data the cadence has gathered all year feeds the next fiscal cycle. We revisit the A.I.M. assessment, in full or as an Assessment Light, build a fresh OBJECTIVELens® of objectives and roadblocks, and reset the leadership plan and the metrics for the year ahead. The cycle begins again, stronger and better informed, so the engine compounds year over year instead of starting from scratch.
Weekly execution rolls up into a monthly read, the monthly read into the 12-week sprint review, and the sprint into the annual reset. One cadence, four horizons, built on Customer Focused Selling® and the A.I.M. operating system, and engineered to keep running after we hand it back.
Outsourced Sales Manager vs Fractional vs Rented Reps
These three get sold as the same thing and they are not. Here is the difference, so you buy the one that fits.
Fractional Sales Manager
A part-time senior manager who is yours: one experienced individual embedded in your company a few days a week, who you direct. The right call when you want a named person on your team part-time rather than a managed service. See the fractional sales manager ›
Outsourced Sales Manager
The management function delivered as a service. Your team reports to us, we run it on a named system, and we are accountable for the cadence, the coaching, the activity, and the forecast against a signed plan. The right call when the reps can sell but the management seat is empty and you want the result owned, not just staffed. This is what an outsourced sales manager does.
Rented Reps / SDR Outsourcing
The outsourcing shops that hand you reps they own and a dashboard, then bill for the bodies. When they leave, the selling leaves with them. We do the opposite: we do not rent you reps, we manage the team you already have and build the system to stay.
Need someone to build the function from scratch -- strategy, org, playbook, hiring -- rather than run the team you have? That is the fractional VP of sales. Need someone to own the entire revenue number across sales, marketing, and customer success? That is the fractional CRO.
What Our Clients Say
Real Results from Real Organizations
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clients’ organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nation’s largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
From an Unmanaged Team to a Number Someone Owns
Here is what changes once someone is actually running the team, from the cracks you feel today to a function that is measured every week. Read it top to bottom.
Right now your reps can sell, but no one is running them.
The first thing we do is install the management seat. Customer Focused Selling® goes in as the shared method, and we start running the team to a plan instead of leaving it to drift. Almost immediately a capable team that was idling starts pulling in the same direction, and the output you always suspected was there starts to show up.
Today there is no cadence, so good weeks and dead weeks just happen to you.
We install the weekly rhythm: a plan for the critical few actions, the Weekly Accountability Meeting, and the 12 Week Year® execution score. Within the first sprint the team has a heartbeat. The dead weeks stop, because every rep starts each week knowing exactly what has to move and meets someone who is counting on it.
You cannot see the activity until the results are already in.
Once we are running the team, the work stops happening in the dark. Lead metrics turn calls, meetings, and pipeline-building into numbers on a board, so the inputs that drive the number become visible while there is still time to act. A slow start shows up in week two, not at month-end.
And the forecast is a list of optimism you learn the truth about too late.
The A.I.M. operating system replaces hope with trend lines, so a slipping deal turns yellow weeks before the quarter closes. The forecast finally holds, and the commitments you make on top of it -- to customers, to the bank, to yourself -- rest on something real instead of a hunch.
Underneath all of it, the number was technically everyone's job, which meant no one's.
Now it is ours to run and report on, against a signed plan. There is a single point of accountability for the cadence, the coaching, the activity, and the forecast, and a regular report that tells you where the number stands and why. The result stops being a monthly surprise and becomes something owned.
By the time we hand the team back, the management seat that used to sit empty is filled by a system, measured every week and reported every month.
It is not a promise, it is measured. One client team we managed to this system improved gross margin by 5 percent and finished the year at 102 percent of quota.
When the Gap Is the People, Not the Management
Managing a team well assumes the right people are in the seats. If your real gap is empty seats or wrong hires, we help you hire reps who fit the role using PXT Select® and Everything DiSC®, then an outsourced sales manager runs them to the number. Hiring the team and managing the team are two halves of the same job.
Explore sales recruitingFive gaps. One managed system. Accountable on a contract
Customer Focused Selling® as the method, the A.I.M. operating system as the engine, the 12 Week Year® as the cadence, and Everything DiSC® to coach the team -- run on your existing reps and reported to you against a signed plan. That is what a revenueify outsourced sales manager runs.
When the Gap Is the People, Not the System
A built engine still needs the right people in the seats. If your real gap is the team itself -- empty seats or wrong hires -- we help you hire reps who fit the role using PXT Select® and Everything DiSC®, then a fractional VP of sales builds the function that runs them to the number. Building the team and building the engine are two halves of the same job.
Explore sales recruitingWhen You Do Not Need the Full Outsourced Solution
If you already have a manager and what the team really needs is the skill, you can take the same Customer Focused Selling® methodology as training instead of an outsourced management engagement. Same system, taught to your team, run by your own manager.
Explore sales trainingA Managed Team Still Wins on Conversations
The tightest cadence in the world still comes down to how your reps talk to buyers. If the gap you feel most is in the conversations -- discovery, objection handling, and adapting to each buyer's style -- our sales communication programs sharpen the skills the team runs on. Explore sales communication ›
Fractional Sales Leadership Enablement Hub
Match the Role to What Your Sales Team Needs
An outsourced sales manager runs the team you have. If you need a different altitude, here is the rest of the outsourced sales management family.
Fractional CRO Fractional VP of Sales Fractional Sales Manager Sales Compensation Plans Outsourced Sales Management
Want a named part-time manager who is yours rather than a managed service? That is the fractional sales manager. Need the function built from scratch, or the whole revenue number owned? That is the fractional VP of sales or the fractional CRO.
Frequently Asked Questions About Outsourced Sales Managers
Fractional Sales Management Delivery Options
Put Someone on the Hook for Your Sales Team
Start With a No-Obligation Assessment
Start with the A.I.M. assessment. We will show you exactly how an outsourced sales manager would run your team day to day, on a named system you keep after we hand it back.
