When you are leading a commercial interiors and workplace solutions company like Circadia and your market demands sales professionals who can navigate complex, multi-stakeholder deals across furniture, AV technology, construction, and design, finding the right tech sales recruiters is not a Google search away. Jim Scheer needed to add sales capacity without disrupting the momentum his team had already built.
Outsourced Sales Management That Installs a System, Not a Stopgap
Don’t Let Sales Leadership Gaps Stall Your Growth
We install a repeatable, industry-specific sales system and run it with your team, starting with the A.I.M. data assessment instead of assumptions.
What Is Outsourced Sales Management
Outsourced sales management is a service in which an external partner takes responsibility for leading, structuring, and running a company's sales function. revenueify installs a repeatable, industry-specific sales system, then manages your existing team to it, beginning every engagement with the A.I.M. data assessment rather than assumptions. You keep your salespeople. We provide the leadership, process, and accountability.
Outsourcing sales management is different from outsourcing the selling itself. A lead-generation vendor replaces your salespeople. Outsourced sales management replaces the missing leadership layer above them.
A typical engagement follows four moves:
- Assess the team and the data with the A.I.M. assessment.
- Install Customer Focused Selling® as the shared system.
- Lead the team to a monthly operating rhythm of plans, reviews, and accountability.
- Measure results against the metrics you agreed to at the start.
If You Recognize These Five Pressures,
You Need a new Sales Management System
These are the patterns owners and revenue leaders describe when they have a sales team but no real management layer above it.
Nobody actually owns the number
Sales runs without a leader who sets targets, coaches to them, and is accountable for the result. Effort happens; ownership does not.
Your pipeline is thin and unreliable
Reps chase whatever is in front of them. There is no agreed standard for how much qualified pipeline the team needs to hit plan.
You cannot forecast with confidence
The number swings month to month and the forecast is a guess. You find out you missed after it is too late to act.
New reps take far too long to produce
Onboarding is informal, so every hire ramps at a different speed and some never get there. Each new rep is a fresh gamble.
Good people leave and reset your progress
Without structure, coaching, and a path, your strongest sellers walk and take their accounts and momentum with them.
If that sounds familiar, the gap is not your people. It is the management system around them. That is exactly what we install and run.
Why Companies Outsource Sales Management to revenueify
Four things make our model different from a generalist consultant or a lead-generation vendor.
01 Industry-specific and customized, always
Your sales cycle, buyer language, and objections are not generic, so your management is not either. Our associates bring real expertise in your industry, not a one-size playbook.
02 Every engagement starts with the A.I.M. assessment
We analyze your data and your team before we recommend anything. A.I.M. (Analyze. Implement. Move Forward.) is the operating system we run every month, so decisions are driven by data, not assumptions.
03 Customer lifetime value, not one-off wins
Customer Focused Selling® is built to grow lasting accounts, not to chase short-term tactics. We manage your team toward sustainable revenue, not a single good quarter.
04 We practice what we teach
We run our own sales team on the exact system we install in yours. If a framework does not work for us, we do not bring it to you.
Three Ways to Bring in Sales Management
Most providers sell one engagement model. We match the model to where your sales function actually is.
If you have no leader, we lead. If you have managers who need a system and a coach, we work at the leadership level. If you have one sharp problem, we build a focused program around it.
Full Outsourced Sales Management
We lead your sales team and they report to us on a regular cadence. We install Customer Focused Selling® with the team, run the A.I.M. sessions and Account Planning, and own the operating rhythm. Best fit when there is no sales leader in place or you are in growth mode.
Lead my team for meSales Leadership Management
We work with the sales managers you already have and coach them to lead the system. We work at the leadership level, not with the reps day to day. This is the leadership-tier path, anchored by our Fractional CRO engagement.
Coach my leadersCustom / Dedicated Program
A focused blend of sales training and outsourced sales management aimed at one specific issue, working with either the sales team or the leadership team. Best fit when you need help in one defined area, not the whole function.
Solve one issueIt All Starts With the A.I.M. Assessment
Before we recommend anything, we run the A.I.M. assessment: a structured, data-driven look at your sales org, your leadership gaps, and your process maturity. A.I.M. stands for Analyze, Implement, Move Forward, and it is the same operating system we revisit every month once the engagement is live.
That means your plan is built on what your data actually shows, and every decision after it is measured. No guesswork, no generic playbook.
Sales Management
The Bowtie Funnel: Solidifying a Sales Management Process
Outcome Based Selling
Monthly A.I.M. Sessions
1 on 1 Sales Coaching
Foundational Sales Skills
CFS®️ Included
Customer Focused Selling® at the core: Every engagement is built on our proprietary methodology, proven to drive measurable outcomes and maximize customer lifetime value.
Data-driven from day one: We start with a proprietary A.I.M. Assessment to diagnose your unique challenges, set clear objectives, and build a roadmap for success.
Flexible engagement models: Whether you need a hands-on sales manager, a coach for your existing leader, or a fractional CRO, we adapt to your needs and scale as you grow.
Transparent ROI: We track every metric that matters so you always know the impact on your bottom line.
Timeline of Innovation and Impact
1928
The DiSC Model is Born
William Moulton Marston publishes “Emotions of Normal People,” laying the groundwork for understanding human behavior in business and sales.
1992
Customer Focused Selling® is Created
Jack Cullen and Len D’Innocenzo codify a system that centers the buyer, powered by DiSC, strategic questioning, and the F.I.N.D. Interview System®. The bowtie funnel becomes a new standard for outcome based selling.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len D’Innocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2014
Outsourced Sales Management is Started
revenueify launched outsourced sales management to extend the Customer Focused Selling® Approach beyond training and into real world execution. It was created to help organizations implement specific sales training initiatives, reinforce the sales process, and drive disciplined adoption. This model ensures Customer Focused Selling becomes how teams operate, not just what they learn.
2015
The First Industry Customized Playbook Launches
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused Selling® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused Selling® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organization’s goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused Selling® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2022
Sales Recruiting is Added
Sales recruiting became a natural extension of revenueify as our customers grew and expanded their sales teams. We saw firsthand that hiring the right talent was critical to sustaining Customer Focused Selling®. Our recruiting approach aligns candidates to the sales process, culture, and outcomes required for long term success, not just filling seats.
2023
A.I.M. Assessment is Added
The A.I.M. Assessment was launched to bring data and clarity to revenue decisions. At revenueify, we believe the right sales training and revenue operations recommendations must be grounded in real insight, not assumptions. A.I.M. provides a diagnostic view of sales process, performance, and execution, enabling data driven recommendations with confidence. It has become a hallmark revenueify service, used as a standalone assessment or embedded within sales training and outsourced sales management programs to drive measurable, predictable outcomes.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueify’s Sales Training and Customer Focused Selling® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is Added
We added the 12 Week Year® to the Customer Focused Selling® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused Selling® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
2026
A.I. Sales Coaching Is Launched
Revenueify launched AI sales coaching inside the REVUP Portal to close the gap between training, practice, and real coaching impact. Built on the Customer Focused Selling® Approach, this connected AI Sales Coach turns role play into measurable skill growth and delivers leader ready coaching data. It is not AI for AI’s sake. It is a system that connects practice to outcomes, giving sales leaders clear insight into what to coach, reinforce, and improve across the team.
Today
Evolution
Revenueify continues to evolve to meet the real challenges revenue organizations face. Our focus spans sales training, outsourced sales management, sales recruiting and talent optimization, and revenue operations. As Customer Focused Selling® adapts to changing buying environments, our methodology remains anchored in Customer Lifetime Value and business outcomes. Through industry specific programs, data driven insights, coaching cadence, and digital reinforcement, revenueify delivers practical, scalable solutions that reject generic training and drive measurable, long term impact.
What Outsourced Sales Management Actually Installs
These are not separate services on a menu. They are the connected parts of one operating system we run inside your team.
Customer Focused Selling®
The system we install with your team during the engagement. The same outcome-based methodology taught on our training side, delivered here as managed practice so your reps run discovery, presentations, and account growth the same disciplined way every time, in your industry's language.
The A.I.M. Operating System
The monthly rhythm that runs the whole engagement. We analyze the data, adjust the plan, and move the team forward, tracking lead metrics and trend lines so problems show up early enough to fix. This is how a swinging number becomes a managed one.
Account Planning
Monthly structured sessions between your reps and our coaches: stakeholder mapping, white-space, discovery objectives, and a concrete action plan per account. This is where pipeline coverage, win rate, and customer lifetime value are built deliberately rather than left to chance.
12 Week Year® Execution Cadence
Twelve-week sprints replace once-a-year planning, with a fifteen-minute Weekly Accountability Meeting and an execution score the team can see. It turns the plan into weekly behavior, which is the difference between a strategy deck and actual results.
Everything DiSC® and PXT Select®
Behavioral profiling tailors how we coach each rep (DiSC®) and how we assess fit for a role (PXT Select®). Coaching adapts to the person instead of treating the team as interchangeable, which lifts both performance and retention.
REVUP Portal Reinforcement
Self-paced modules, tools, and AI coaching give your team a place to learn on their own schedule and reinforce the system between sessions. The async foundation is what makes the live coaching stick.
The A.I.M. Operating System: A Closed Loop, Not a One-Time Project
Outsourced sales management is only as good as the rhythm behind it. A.I.M. runs as a full cycle, from the first assessment through monthly execution to annual planning, and then it starts again.
Phase 1 -- Diagnose
A.I.M. Assessment
The diagnostic engine. A structured, data-driven evaluation of your sales org, leadership gaps, and process maturity. Every engagement starts here.
OBJECTIVELens®
Turns the assessment into the specific business objectives, roadblocks, and strategic moves that guide the whole engagement.
A.I.M. Leadership Plan
Built with your executives: the agreed objectives, the lead and lag metrics, and the leadership review cadence.
Phase 2 -- Build
A.I.M. Business Plan
Each rep's own plan. The high-level objectives translated into personal goals, pipeline targets, and an activity plan.
Account Planning
Monthly strategic sessions that map stakeholders, find white-space, and set a concrete plan for each account.
Customer Focused Selling® Install
The shared selling system goes into the team as managed practice, so everyone runs the same disciplined process.
Phase 3 -- Run
A.I.M. Sales (Monthly)
Monthly execution updates to both plans: lead metrics, trend lines, coaching, and a leadership review. Trend lines are the early-warning system.
12 Week Year® and WAM
The execution cadence: twelve-week sprints and a fifteen-minute Weekly Accountability Meeting that turn the plan into weekly behavior.
A.I.M. Annual Planning
Year-end data feeds the next cycle's budget. We revisit the assessment and build a fresh OBJECTIVELens® for the year ahead.
Every part feeds the next. The assessment sets the objectives, the objectives shape the plans, the plans drive the monthly cadence, and the year-end data resets the loop. That is what turns a sales team into a managed, predictable engine.
See Account Planning in Action
Most providers say they do account planning. Here is part of ours. Run it on your biggest account in the next twenty minutes, before you ever talk to us, and keep whatever it surfaces.
1. Map the account three-wide and three-high
Pick your single most important account and list the people in it. Three-wide means three peer-level relationships across different functions (for example operations, finance, and the end users of what you sell). Three-high means three relationships up the chain toward the executive who owns the budget. Most teams have one contact and call the account safe. It is not. According to Gartner's research on the B2B buying journey, a typical complex B2B purchase involves a buying group of six to ten decision makers, so a single-threaded account is one job change away from gone. Write down who you actually know in each of the six slots. The empty slots are your real risk list.
2. Find the white space
Now draw two columns for that account: what they buy from you today, and everything they could buy but do not. Add the other divisions, sites, or product lines you have never touched. The gap between the two columns is your white space, and it is almost always larger and cheaper to win than a brand-new logo, because the trust already exists. Rank the white-space items by how close they sit to a relationship you already have from step one. That ranked list is your expansion pipeline for this account.
3. Set the next objective with F.I.N.D.® and open the door with an IBS®
For the most promising white-space item, run the F.I.N.D. Interview System®: capture the Facts you know, the Important Business Objectives the account is chasing this year, the Needs that follow from those objectives, and the Dreams (what a great outcome looks like to the person, not just the company). Where you have a gap, that is the question to ask in your next meeting. Then write a one-sentence Initial Benefit Statement (IBS®) to open a net-new contact: lead with the business outcome you have helped a similar account reach, not with your product. That single sentence is what earns the second meeting.
Do this now -- the one-page account plan
On one page, write: (1) the account and its classification (key, growth, or maintenance); (2) your six named relationships and the empty slots; (3) your top three white-space items, ranked; (4) the one F.I.N.D.® question you still need answered; (5) the single next action, with an owner and a date.
If you cannot fill in all five lines, you have just found the exact gap that is costing you growth in that account. That is the work.
What you just did by hand, we run as a structured monthly sixty-minute session for every key account, captured in the revenueify Account Planner and tied to the A.I.M. operating rhythm. Done consistently, this is what lifts win rate, retention, forecast accuracy, and the lifetime value of each account, because growth stops being luck and becomes a plan.
What Our Clients Say
Real Results from Real Organizations
When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clients’ organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nation’s largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
How the First Engagement Takes Hold
Outsourcing sales management is a managed rollout, not a hand-off. Here is how the first weeks run.
1
Assess
We run the A.I.M. assessment and review your CRM, pipeline, and team data, then send DiSC® profiles. You get a clear, data-backed picture of where the sales function actually stands.
2
Plan
We build the A.I.M. Leadership Plan with your executives and the A.I.M. Business Plan with each rep, tied to the objectives in the engagement scope.
3
Install
We launch Customer Focused Selling®, the 12 Week Year® portal, and the REVUP Portal, and we establish the A.I.M. and Account Planning cadences.
4
Run and measure
We lead the monthly A.I.M. sessions, the weekly accountability meetings, and Account Planning, tracking the metrics we agreed to so you can see the number move.
Five Pressures In, Five Metrics Out
Every pressure at the top of this page maps to a metric we manage and report. That one-to-one link is how you know the engagement is working.
Quota attainment
A leader who owns the number, sets targets, and coaches to them every week.
Pipeline coverage
An agreed coverage standard, built and maintained through Account Planning.
Forecast accuracy
Monthly A.I.M. reviews and trend lines that flag the miss while there is still time to act.
Ramp time
A repeatable onboarding system so every new rep ramps the same disciplined way.
Sales turnover
Coaching tailored with DiSC®, a clear path, and structure that keeps your best sellers.
Proof point
With outsourced sales management from revenueify, ECC improved margin by 5 percent and reached 102 percent of quota, with the A.I.M. operating rhythm and Account Planning driving the result.
When the Problem Is That You Do Not Have the People
Sometimes management is not the gap. You need the right salespeople in the seats first. Our sales recruiting work uses PXT Select® and DiSC® to hire for fit, not just resumes, so the team you build is one worth managing.
Explore sales recruitingFive Pressures. One Operating System. Run by People Who Use It
Whether you bring us in to lead the team or to coach your managers, the answer is the same disciplined operating system: the A.I.M. cycle, Customer Focused Selling®, Account Planning, and the 12 Week Year® cadence, managed to the metrics you care about.
When You Do Not Need the Full Outsourced Solution
If you already have a capable sales leader and just need to level up the team, you may not need us to run the function. Our sales training installs the same Customer Focused Selling® system as a program your own leader delivers.
Explore sales trainingNeed Leadership at the Top, Not Just Management of the Team
If your gap is at the revenue-leadership level -- strategy, forecasting, and a system run with your management team rather than your reps -- our Fractional CRO engagement is the leadership-tier version of outsourced sales management. It runs the same A.I.M. operating system at the top of the org.
Explore the Outsourced Sales Management Programs
Each role and focus area below is one way to bring revenueify management into your business. Start where your gap is.
Outsourced Sales Management Enablement Hub
Read Before You Decide
Two reads that help you place outsourced sales management against the alternatives.
Outsourced Sales vs Fractional Sales Management vs Sales-as-a-Service: Which Model Fits
The three models get lumped together and they are not the same. A side-by-side on who does the selling, who does the managing, and which one installs a system you keep.
Read moreHow to Choose Between Outsourced Sales and a Sales Consulting Engagement
When you need someone to run the function versus advise on it, and how to tell which problem you actually have.
Read moreFrequently Asked Questions About Outsourced Sales Management
Outsourced Sales Management Delivery Options
Put a Sales Management System Behind Your Team
Start With a No-Obligation Assessment
Start with the A.I.M. assessment. We will show you exactly where the gaps are and how an engagement would run, with no guesswork.
