Meet revenueify—Your Partner for Outcome Focused, Industry Specific Sales Success
The Hidden Cost of Generic Sales Consulting
Why Most Sales Training Fails and What It Is Costing Your Business
Every year, organizations invest heavily in sales training and consulting only to see up to 90 percent of that investment wasted. Studies show sales teams forget as much as 87 percent of what they learn within a month if there is no ongoing reinforcement. This brain drain means most programs deliver only a brief boost with little lasting impact.
The problem is not your people, it is the approach. Treating sales training as a one time event rather than a continuous process leads to significant loss of knowledge and missed opportunities. Without active involvement from sales managers before, during, and after training, new skills rarely stick. The result is short term gains that quickly fade, making your investment largely ineffective.
At revenueify, we believe sales training, outsourced sales management, and sales recruiting should never be generic. Every engagement is outcome focused and tailored to your industry’s unique challenges, ensuring lasting change and measurable results.
The Problem with Traditional Sales Consulting
Why Generic Sales Consulting Fails Most Organizations
The Risks of One Size Fits All Sales Training, Outsourced Sales Management, and Recruiting
Most sales consulting organizations deliver generic programs that overlook the unique challenges and nuances of your industry. Whether it is sales training, outsourced sales management, or sales recruiting, these one size fits all solutions rarely drive lasting change or measurable results.
At revenueify, we do things differently. Our team is made up of industry focused specialists who understand your market’s realities. We use proven assessment processes to further customize every engagement, ensuring that our solutions fit your business and your goals.
This combination of deep industry expertise and tailored assessments allows us to achieve a retention rate of over 90 percent on our programs and a 96 percent success rate for sales professionals we recruit to stay beyond the twelve month mark.
We are outcome focused. We get the job done and we track progress every step of the way. From the AIM assessment to the APEX Capstone events, we measure results and ensure every action is tied to your business objectives.
Why revenueify is Different
What Sets revenueify Apart
Lifetime Value, Industry Specific Programs, and Tactical Coaching
At revenueify, we do things differently. Here is how we stand out in sales training, outsourced sales management, and sales recruiting:
Every program is built to maximize the lifetime value of your customer relationships
We never use generic solutions; each industry we serve gets a separate, customized program
Our coaching is tactical and practical, not just motivational speeches
We use behavioral science and data, including DiSC, PXT, and performance metrics, to drive real results in coaching and hiring decisions. DiSC is a game changer for building stronger teams and lasting outcomes
Our Story And Timeline
The revenueify Journey: From Behavioral Science to Outcome Based Selling
A Legacy of Innovation in Sales Training, Sales Recruiting, and Outsourced Sales Management
The story of revenueify is a story of transformation—of the sales profession, of customer relationships, and of measurable business outcomes. Our journey began with a simple but powerful belief: sales training, sales recruiting, and outsourced sales management should never be generic. They should be outcome focused, industry specific, and rooted in behavioral science.
The DiSC Model: The Science Behind Sales Success
The foundation of our approach traces back to 1928, when psychologist William Moulton Marston published “Emotions of Normal People.” Marston’s research identified four core behavioral styles—Dominance, Influence, Steadiness, and Conscientiousness—each representing a unique way people approach challenges, interact with others, and respond to their environment. In the 1970s, Dr. John Geier transformed Marston’s theory into a practical workplace assessment, which evolved into Everything DiSC. Today, Everything DiSC is the gold standard in behavioral assessments, offering digital platforms, adaptive testing, and industry specific applications. At revenueify, DiSC is not a party trick—it is a game changer that shapes every sales training, coaching, and recruiting engagement.
Customer Focused Selling®: The Complete System for Modern Sales Success
Customer Focused Selling® is more than a methodology—it is a movement that has redefined how organizations approach sales training, coaching, and management. Created by Jack Cullen and Len D’Innocenzo, Customer Focused Selling® was built to solve the real challenges sales teams face throughout the sales process. Unlike traditional programs that focus only on closing, Customer Focused Selling® uses the Bowtie funnel, a unique framework that puts the customer at the center of every interaction and emphasizes the entire customer journey.
The Bowtie funnel is a strategic approach that ensures sellers deliver value at every stage, from first engagement to long term relationship management. This model helps sales professionals overcome obstacles, adapt to customer needs, and drive outcomes that matter to both buyer and business.
At its core, Customer Focused Selling® is relentlessly focused on customer lifetime value. Our programs help organizations build trust, deliver measurable value, and create relationships that last beyond the initial sale. By prioritizing lifetime value, we help clients achieve higher margins, faster ramp times, and scalable growth.
Timeline of Innovation and Impact
1928
The DiSC Model is Born
William Moulton Marston publishes “Emotions of Normal People,” laying the groundwork for understanding human behavior in business and sales.
1970s
DiSC Enters the Workplace
Dr. John Geier develops the first practical DiSC assessment, helping organizations recognize and leverage the diverse strengths of their people.
1992
Customer Focused Selling® is Created
Jack Cullen and Len D’Innocenzo codify a system that centers the buyer, powered by DiSC, strategic questioning, and the F.I.N.D. Interview System®. The bowtie funnel becomes a new standard for outcome based selling.
2014
Corporate Sales Coaches Scales the Methodology
Partners like Bob Lobascio lead enterprise programs across industries, building playbooks, coaching managers, and proving measurable impact.
2015
The First Industry Customized Playbook Launches
The first industry customized version of our Playbook is created, starting a never generic sales training revolution and setting a new standard for industry specific sales training.
2000s–2020
Everything DiSC Evolves
Wiley (formerly Inscape Publishing) refines DiSC into Everything DiSC, now recognized as the gold standard for behavioral assessments in sales training, sales coaching, and leadership development.
2022
Corporate Sales Coaches Re-launches as revenueify
Corporate Sales Coaches re-launches as revenueify, with Tyler Ebnet and Bob Lobascio reimagining the company as a full spectrum revenue operations consulting organization. revenueify integrates industry specific sales training, outsourced sales management, sales recruiting, and diagnostics—all unified by the A.I.M. process and reinforced through the REVUP ecosystem.
Today
revenueify Amplifies Results
A growing network of associate subject matter experts delivers customized programs for defined verticals, compounding results through data, coaching cadence, and digital reinforcement.
Meet Our Associates
Built by Associates. Fueled by Insight. Proven by Results.
Our Team of Vertical Experts
Our associates are operators first—vertical specialists who lead with real-world experience and measurable outcomes.
Tyler Ebnet
President · Principal Consultant
15+ years building revenue organizations across IT VAR and commercial integration—combining people development with analytical rigor to scale faster while lowering selling expense. Recognized by HP and NSCA for managed services and sales leadership.
Bob Lobascio
Partner
Former Fortune 500 VP of Sales & Marketing; 20 years in the AV industry; certified trainer/facilitator across PSS, SPIN, strategic selling, and Customer Focused Selling. Known for building high performing sales cultures.
Jon Ray
Associate Partner · Commercial Integration
CRO and CEO experience driving double digit growth and organizational turnarounds in integration and technology. Specializes in eliminating bottlenecks, aligning GTM, and installing scalable systems that produce measurable outcomes.
David Stephens
Associate Partner · Manufacturers & Distributors
40+ years in outcome-based selling and sales leadership, including two decades in AV distribution/manufacturing and curriculum leadership at AT&T’s National Sales School. Designs tailored programs that align teams to business objectives.
Our Model And Bowtie Funnel
The Bowtie Funnel: Delivering Outcomes That Matter
How We Drive Lifetime Value
Foundational Sales Skills
Foundational Sales Skills
Our Services
Discover How We Can Help
Outcome Based Selling Sales Training
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Outsourced Sales Management & Fractional CRO
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Sales Recruiting & Sales Team Optimization
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Ready to Transform Your Sales Organization?
Start Your Journey with revenueify
At revenueify, we don’t just teach sales—we build businesses. We don’t just deliver training—we deliver transformation. And we don’t just support associates—we empower them to become owners, leaders, and trusted advisors.
Every program we offer is designed to align with your business objectives and maximize lifetime customer value. That’s the promise of revenueify. That’s the power of Customer Focused Selling®. And that’s the story you, as an associate, get to tell—one industry at a time.